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What colour is your SEO hat?

by Corinne 3. February 2010 12:36
We all know you can engage in ‘black hat’ SEO (doing naughty things like hiding text and farming links) and ‘white hat’ SEO (or 'natural SEO' - doing sensible things like growing links organically and producing great, keyword-rich content). Now the SEO world is crying out for some trendy new styles of headgear. What does your choice of alternative hat colour say about your ... [More]

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Do we need the Apple iPad?

by Jon 28. January 2010 15:37
All across Silicon Valley and in labs and R&D centres in the UK there are storerooms and hard drives full of brilliant technology. Yet most of it will never see the light of day. You’ll find the inventors of this wunderkind tech walking around the offices of venture capital companies and investment firms steadily being rejected time and time again. These brilliant, yet hapless, souls are... [More]

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The dark side of Google

by Ben 7. January 2010 16:12
I love Google - I can’t live without it - its magical algorithm and easy-to-use interface and layout. I’ve tried to use Bing for a week solid – just to see what it was about - and I’ve tried Yahoo (and didn’t enjoy the experience at all). Both times I found myself heading back to the safe walls of Google within a couple of days. Perhaps it’s just the familiarit... [More]

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5 simple ways to streamline your purchasing process

by Corinne 7. January 2010 11:23
One indisputable growth area over the last few, financially fraught, years has been online sales. Recent figures from Retail Decisions show a 21 per cent increase in online sales in 2009, with more than 33 million Brits buying online last year.While online is clearly the way to grow, competition is rife and etailers still need to have the edge when it comes to making the purchase process easy and ... [More]

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Google’s First Click Free

by Paul 22. December 2009 16:40
How will content providers ever align their goals with those of Google? First Click Free is an attempt to do so through a compromise between the two sides. For all those not yet acquainted with the process, here is a quick run-down of Google’s ‘First Click Free’ strategy, designed to protect subscription-only content while simultaneously making it accessible via Google’s s... [More]

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Google | Online

Google Zeitgeist 2009: Did we guess right?

by Corinne 9. December 2009 14:19
Google’s ‘Zeitgeist’ website has released their latest set of results, lisiting a range of search term statistics the fastest rising searches of 2009. We commented on the Zeitgeist last year, and predicted what we thought might come up in the 2009 lists. But were our predictions correct? Here is what we predicted back in February:“We’re hedging our bets on hip social ... [More]

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Pay for online news? no, thankyou

by Paul 4. November 2009 12:44
According to a recent study, we're not overly impressed with Rupert Murdoch's plans to charge for use of his online news sites. Of 2,000 people asked if they would ever pay for online news, 9 out of 10 said ‘No!’. Does that mean that Murdoch’s decision to charge users to access his news sites is foolish? I wouldn't pay for news, either, unless... If I were asked ‘would yo... [More]

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How Twitter and Facebook are invading the SERPs

by Ben 1. November 2009 09:45
With Twitter seemingly taking over the world (I believe it started by taking control of Stephen Fry’s mind), Facebook now accounting for a quarter of all worldwide page views; and a fifth of all Internet users now sharing status updates, it was only a matter of time before the search engines realised they needed to take notice of social media. Indeed, it would be crazy to ignore the vast am... [More]

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Atomic Theory | Google | Online | Social Media

When Twitter turns ugly

by Stacy 23. October 2009 14:25
We all know that Twitter can be an interesting tool for users to share their thoughts, feelings and everyday occurrences and for companies to share news and special offers with their customers. But what happens when a malicious rumour is started and begins to spiral out of control? Kanye West tweets officially rocketed on September 16 after he publicly humiliated Canadian country singer and teen ... [More]

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Social Media

Postal delays weaken online spend

by Corinne 21. October 2009 17:15
Online spend has been hit recently by the UK postal strikes, contributing to a record low in its growth in September. Year-on-year growth stood at 8% for the year and month-on-month growth at 1.9%, an ‘unusually low rate’, according to the report by Capgemini. Christmas fearIn the run up to Christmas, a crucial period for online retailers, UK consumers are still concerned that postal ... [More]

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Credit Crunch | Online

A race to sales: making the most of your website

by Paul 2. October 2009 15:44
If you have a website that promotes your product or service, wouldn't you want to gain as much benefit as possible? Let's say you're planning to launch a new product in a few years’ time. You've done your research and know that everyone will be drooling over it. However, nobody knows you exist and the product is very expensive; you need to make sure you hit the ground running when it comes ... [More]

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Atomic Theory | Online

Diet Facebook

by Ben 28. September 2009 12:13
With the internet now reaching far-flung corners of the world, and social networking still on the rise (Facebook now boasts over 300 million active users), Facebook has now introduced a stripped back, lighter version of its more-popular-than-ever social networking site, cleverly named Facebook Lite. The faster-loading site is designed with countries that have limited broadband in mind. Currently ... [More]

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Online | Social Media

How to commit social media suicide

by Corinne 1. September 2009 13:53
It hit me on Saturday afternoon, apparently out of the blue: The internet knows too much. It might have been to do with hearing news that social media sites now contain so much information about people’s whereabouts, they are being used by burglers as a form of online shopping.It may have been connected to recent research I read which showed Twitter is 40% ‘pointless babble’ and... [More]

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Atomic Theory | Online | Social Media

The death of downtime

by Toby 25. August 2009 16:44
I am now completely incapable of standing still and doing nothing. In the queue for a coffee in the morning I will be checking Tweetie or Facebook on my iPhone. I do this in spite of two realisations I get every time I open these apps – 1) it’s 7am and no one else is online and 2) I checked them when I first woke up at 6am (this makes realisation 1 even more acute).Time in the loo, tim... [More]

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Google vs Microhoo (or is that Yasoft?)

by Ben 17. August 2009 09:43
The pending Microsoft / Yahoo deal is big news for search. It will make Microsoft the 2nd largest company in the world, and a much stronger contender against Google. What’s the deal? In the 10-year deal, Microsoft’s Bing, which was launched just two months ago and is already gaining market share, will power search queries on Yahoo’s sites. Yahoo’s sales force will be resp... [More]

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Google | Online