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Be surprised: The Times paywall can succeed

by Jon 20. July 2010 11:14
There's been much jubilation from certain quarters of the news that The Times paywall is deterring users. The newspaper has been charging customers for its online content since June and is now £1 per day or £2 per week. According to Hitwise, there's been a 66% decline in traffic and some analysts reckon the site now has just 15,000 users. It should come as no surprise there's been a s... [More]

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Atomic Theory | Online

iPhone 4: was it worth the wait?

by Kate 19. July 2010 17:49
Continuing with the Apple theme, June 24th saw the launch of the iPhone 4 and, the week after, the obligatory backlash, due to signal issues when holding the device a certain way. However, it seems it’s not just Apple making costly mistakes when it comes to their latest offering. Reactions to iPhone 4 The Daily Mail made an embarrassing faux pas when they published a statement from Steve J... [More]

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Atomic Theory

Apple iPad: I don’t need it, but I(pad) want one!

by Paul 4. June 2010 11:08
The much-hyped Apple iPad finally made its long-awaited entrance to the UK last week, and what an entrance it was! Apple fans and obsessives queued all night outside the company’s flagship Regent Street store in London to get their hands on the ‘it’ gadget of the year so far. I’m still not really sure what it does, but I really want one. What dark magic has Mr Jobs cast on ... [More]

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Atomic Theory | Online

Foursquare for your business?

by Corinne 25. May 2010 10:54
Are you the mayor of your favourite restaurant, coffee shop or building? With Foursquare, you could be. This location-based social networking site and game for mobile devices is currently sweeping media-land in the same way that Twitter did early last year. The site, which cleverly rewards users for ‘checking in’ by granting them special status such as being the ‘mayor’ of ... [More]

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Atomic Theory | Social Media

Bing’s latest assault and the consequences for search marketing

by Iain 12. May 2010 09:45
I think it’s about time for a Bing update. It’s now a year since Microsoft’s ‘decision engine’ was launched, and the last few months have seen a huge marketing push. The chances are you’ve seen one of the TV ads, which focus on reducing the information overload users can experience at the hands of other search engines. Which is all very well, but can Bing deliv... [More]

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Atomic Theory | Google | Online

Money can’t buy friends? In online marketing it can

by Kris 10. May 2010 13:31
As the old saying goes, there are some things that money can’t buy: love, happiness, and until now – friends. uSocial.net aims to change that last one however, selling ‘friends’ to those looking to boost their online marketing profile. According to Leon Hill, CEO of uSocial, $87 can buy you a whole load of friends: 1,000, to be exact – and his site offers online frie... [More]

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Atomic Theory | Online | Social Media

Facebook is the devil

by Ben 7. April 2010 09:59
Poor old Facebook. If people aren’t having a go at them for their privacy policies (which happens an awful lot), then it’s for giving people in Teesside syphilis. In fact, it seems that if you have a problem, no matter how unrelated to Facebook it is – then blame Facebook anyway. An article over at the Telegraph has put together a list of problems that people have blamed Faceboo... [More]

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Atomic Theory | Online | Social Media

Lady Gaga hits one billion

by Corinne 25. March 2010 16:01
Lady Gaga is now the most-watched artist on the web ever, her singles having topped a total of 1bn online video views, according to social media news blog Mashable. Gaga's most recent release, the sexually charged 'Telephone', may have garnered (Gaga'd?) a certain amount of controversy, including an official statement from singer Donny Osmond ('I wouldn't want my child to watch this video', he sa... [More]

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Atomic Theory | Online | Social Media

The Decode exhibition - digital technology as art

by Andy 15. March 2010 10:31
Last weekend I had the pleasure of taking a lady friend to the ‘Decode: Digital Design Sensations’ exhibition at the V&A Museum in London. On arrival, my sister called me, asking if I had time for a chat. I, rather smugly, informed her I was on a date so couldn’t talk. After the call, my ‘date’ curtly informed me that we were not actually on a date at all. #epicfa... [More]

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Atomic Theory

Losing weight, being happy and the battle between good and evil

by Andy 26. February 2010 16:46
Last night, I was lucky enough to make it to Harvard medicine and sociology professor Nicholas Christakis' talk about the amazing power of social networks and how they shape our lives. I thought I could offer a brief outline of it, followed by some of the concerns I found myself burdened with after I left. Walking in 10 minutes after Christakis had started talking, I quickly realized that this wa... [More]

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New contender in the privacy wars: Google Buzz

by Nicky 18. February 2010 17:01
Google Buzz is a new social networking service launched by Google at the beginning of February. Google Buzz links directly with Gmail, allowing users to share updates, photos, videos and more. This allows users to start conversations about the things they find interesting.The main issue users initially had with Google Buzz was the lack of opportunity to opt in or out of this new service. In fact, ... [More]

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Atomic Theory | Google | Online

What colour is your SEO hat?

by Corinne 3. February 2010 12:36
We all know you can engage in ‘black hat’ SEO (doing naughty things like hiding text and farming links) and ‘white hat’ SEO (or 'natural SEO' - doing sensible things like growing links organically and producing great, keyword-rich content). Now the SEO world is crying out for some trendy new styles of headgear. What does your choice of alternative hat colour say about your ... [More]

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Do we need the Apple iPad?

by Jon 28. January 2010 15:37
All across Silicon Valley and in labs and R&D centres in the UK there are storerooms and hard drives full of brilliant technology. Yet most of it will never see the light of day. You’ll find the inventors of this wunderkind tech walking around the offices of venture capital companies and investment firms steadily being rejected time and time again. These brilliant, yet hapless, souls are... [More]

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The dark side of Google

by Ben 7. January 2010 16:12
I love Google - I can’t live without it - its magical algorithm and easy-to-use interface and layout. I’ve tried to use Bing for a week solid – just to see what it was about - and I’ve tried Yahoo (and didn’t enjoy the experience at all). Both times I found myself heading back to the safe walls of Google within a couple of days. Perhaps it’s just the familiarit... [More]

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5 simple ways to streamline your purchasing process

by Corinne 7. January 2010 11:23
One indisputable growth area over the last few, financially fraught, years has been online sales. Recent figures from Retail Decisions show a 21 per cent increase in online sales in 2009, with more than 33 million Brits buying online last year.While online is clearly the way to grow, competition is rife and etailers still need to have the edge when it comes to making the purchase process easy and ... [More]

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