020 7183 4210 020 3627 1405

atom42 Digital Marketing Blog

Latest news, thought leadership and digital marketing advice


By
Joshua

13
September
2017
atom tips

BrightonSEO is a bit of a unicorn in the conference world. Starting out with humble beginnings in a pub in Brighton, it’s established itself as one of the largest SEO conferences in Europe. Unlike its contemporaries, BrightonSEO allows you to enjoy talks from leading industry minds without the need to re-mortgage the office to cover […]


By
Corinne

01
August
2017
atom tips

Content creation is part of every digitally-minded business strategy. It’s vital for your business to offer useful information about your specific products and services. But there are reasons for creating content that’s outside of your industry. Here are five good reasons to create content beyond the scope of your business. 1. You’ll reach a bigger […]


By
Josh

26
June
2017
atom tips

We like to keep a close eye on any research related to ranking factors, and SEMRush’s ranking factors report has given us plenty to chew over since its release last week. To create their report, SEMRush has combined close to 600,000+ keywords in the top 100 positions and split them by both the keyword volume […]


By
Matt

09
June
2017
atom tips

It’s painful to see an important ranking drop, at the best of times. It’s worse when you learn the drop was avoidable. Whether the client changed a tag last week and didn’t tell you or your internal team pushed an unexpected update, no matter what size your team, it can be easy for content updates […]


By
Stacy

08
June
2017
atom tips

I was recently asked for some advice from an SME owner on what works and what doesn’t with different online marketing channels. I thought I would share the advice I gave for any of you considering which online advertising channels to use for your own SME. It’s easy for SMEs to spend thousands on online […]


By
Corinne

25
May
2017
atom42 Digital Marketing Blog

Designing digital PR campaigns that gain both online exposure and high value, relevant links is tricky. We’ve worked on all kinds of digital PR campaigns, and we’ve learned how to avoid the many pitfalls that even highly experienced companies can stumble over. If your last digital PR campaign left tumbleweed bouncing across your screen, it […]


By
Kris

22
May
2017
atom42 Digital Marketing Blog

We’ve been writing technical SEO audits for clients for many years, and though the industry changes extremely quickly, one aspect of technical SEO has remained the same for many years: the untechnical side of technical SEO. Improving a site’s technical SEO is often more about understanding people, processes and organisations, than it is about understanding […]


By
Paul

16
May
2017
atom42 Digital Marketing Blog

When you meet an important client or customer, or when you meet someone who has high status, how do you act? Think about how you feel, how you carry yourself, how engaged you are with what they are saying. Do you make an effort to laugh when they tell a joke? Are you interested in […]


By
Tora

03
May
2017
atom42 Digital Marketing Blog

“Your net worth to the world is usually determined by what remains after your bad habits are subtracted from your good ones.” – Benjamin Franklin We’re now well into the second quarter, and more than 80% of New Year Resolutions have been broken since the start of the year. Resolutions, more often, are about bad […]


By
Dan

05
April
2017
atom tips

Peter comes into the office a little sluggish because he didn’t sleep too well. Just before he starts planning his day, he goes through his emails to check if there’s anything new he needs to add to his list. This planning and chipping away at emails takes him through to 10:30 at which point he’s […]