by Corinne
19. April 2012 17:00
With SEOs everywhere staring wide-eyed like someone just snatched their favourite teddy away from under their noses, there’s no doubt that Google’s radical changes to how they view and value links have been a massive wake-up call to the industry.
You can kind of get an idea about the thinking behind some of these changes, and the general direction Google is going in, from a recent upd...
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by Simon
19. April 2012 16:02
I was surprised to see that Google is reviewing its match types in order to make more money in order to give online marketers more flexibility, adding more variants so that ads triggered by exact and phrase match keywords will automatically appear for misspellings, plurals, stemmings, accents and abbreviations unless we manually opt out.
I’ve had a think about this and come up with some ide...
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by Ben
18. April 2012 15:47
Facebook has acquired Instagram, an app which allows people to put their photos through filters and make them look pleasantly antiquey, like a Polaroid, for the bargain price of one billion dollars. This is despite Instagram never having made a penny, and having no advertising model in place.
This begs the question: what is the value to Facebook?
Could it be the technology? Unlikely. Could it be...
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by Parker
20. March 2012 11:14
In a world full of Facebooks, Twitters, YouTubes and MySpaces, it is surely impossible for us to squeeze anything else into our jam packed, internet-led lives. Or is it? Pinterest hasn’t yet celebrated its second birthday, but it is already driving more traffic than Google+, YouTube and LinkedIn combined. Most users are in the US, but the craze is now starting to move across the Atlant...
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by Matt
19. March 2012 12:33
You may have noticed that Google has recently been leveraging its awesome might into their effort at social media: Google+. With a fairly similar method of operation as Facebook, what sets this social networking site apart is its long-term potential to influence Google’s search results. You may have recently noticed Google’s ‘+1’ button appearing in various guises across th...
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by Kate
16. February 2012 10:03
Over the past 12 months, I've read many amusing tweets from this @madeupstats, but the one that sticks in my mind is 'In 2011, it is estimated that QR codes were used by 8 people who do not work in marketing, technology or PR; a 50% rise on 2010.' It's funny because it's true.
Many a marketer has succumbed to the idea of using QR codes, believing it's an easier way for their aud...
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by Simon
6. December 2011 12:31
Google has made many advances to the search experience over the last few years with aim of delivering more tailored, targeted results. But have these changes prevented you from finding the thing you really want?
Yes
Ultimately, Google have made so many changes, they’ve almost made search results irrelevant. Here are some reasons why:
Google suggest
Try typing something in Go...
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by Paul
22. November 2011 16:14
Following the US Government’s banning of online scams and the Pakistani Government’s rather humorous attempt to filter out text messages containing words and phrases such as ‘pocket pool’ and ‘honkers’ (use hashtag #PTABannedList on Twitter for more), I started to think about what I would do if I could wave a magic wand and police the digital world in the way I ...
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by Stacy
9. November 2011 15:03
Here at atom42, we are great believers in tracking everything we do – it’s why we love the online space. So, you can imagine the excitement we felt last week when Google announced they were launching their call metrics feature in the UK, allowing advertisers to track phone calls from their PPC ads, and report on them through the Google Adwords interface.
What is 'call metrics'?
Simpl...
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by Kris
4. November 2011 12:00
Until recently, an unhappy customer was fairly limited in how loudly they could voice their negative opinion about a company; but since the arrival of popular review sites, it has become increasingly easy for a customer to be heard. A quick glance online can now reveal scores of well-meaning business owners who, in an effort to protect their company's reputation, have inadvertently caused a PR d...
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by Corinne
1. November 2011 14:43
Pay-per-click advertising, managed well, can still offer businesses exceptional value for money, as well as unparalleled measurability in terms of your return on investment. But, for the time-rich and cash-poor, there are many other ways you can increase traffic and sales. Combined with traditional PPC and SEO techniques, these lesser-known strategies could see your visitor numbers skyrocket...
1...
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by Rachel
31. October 2011 16:43
I’m sure I’m not alone in my penchant for dystopian sci-fi novels. Or maybe I am. Either way, one thing I’ve been thinking about since reading Super Sad True Love Story by Gary Shteyngart is our increasing dependence on technology to get us through everyday life. I can’t help wishing I could fast-forward and take a peek at what life will be like in ten or twenty years ...
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by Corinne
27. September 2011 10:20
At atom42 we like to make sure we're making use of all the high quality resources available to us. Online tools such as AdGooroo, AdInsight and Crazy Egg come in very handy for the work we do, for example.
Content tools can be a little more complex, since a robot will read and process text in a very different way to a human brain. One example of this phenomenon is Grammarly, a content checking to...
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by Ankur
26. September 2011 15:53
It’s no secret that a well managed stock portfolio and a good pay per click (PPC) account can both yield a high return on investment. And in each case, while it’s easy to set up an account and get started, managing one can be quite complex.
But the similarities don’t end there. This post highlights five characteristics that PPC marketing and the stock market share.
1. Y...
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by Mark
23. September 2011 13:58
atom had a few things on its mind when making the case for attending ad:tech this year. Would it be worthwhile? Would we learn anything new? And how many USB sticks could we grab?
For those who haven't heard of it, ad:tech London is an annual conference aimed at the online marketing sector that bundles together a supplier exhibition and seminars by leading players in the marketplace, along with a...
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