atom42 Digital Marketing Blog

Latest news, thought leadership and digital marketing advice


By
Josh

26
June
2017
atom tips

We like to keep a close eye on any research related to ranking factors, and SEMRush’s ranking factors report has given us plenty to chew over since its release last week. To create their report, SEMRush has combined close to 600,000+ keywords in the top 100 positions and split them by both the keyword volume […]


By
Matt

09
June
2017
atom tips

It’s painful to see an important ranking drop, at the best of times. It’s worse when you learn the drop was avoidable. Whether the client changed a tag last week and didn’t tell you or your internal team pushed an unexpected update, no matter what size your team, it can be easy for content updates […]


By
Stacy

08
June
2017
atom tips

I was recently asked for some advice from an SME owner on what works and what doesn’t with different online marketing channels. I thought I would share the advice I gave for any of you considering which online advertising channels to use for your own SME. It’s easy for SMEs to spend thousands on online […]


By
Corinne

25
May
2017
atom42 Digital Marketing Blog

Designing digital PR campaigns that gain both online exposure and high value, relevant links is tricky. We’ve worked on all kinds of digital PR campaigns, and we’ve learned how to avoid the many pitfalls that even highly experienced companies can stumble over. If your last digital PR campaign left tumbleweed bouncing across your screen, it […]


By
Kris

22
May
2017
atom42 Digital Marketing Blog

We’ve been writing technical SEO audits for clients for many years, and though the industry changes extremely quickly, one aspect of technical SEO has remained the same for many years: the untechnical side of technical SEO. Improving a site’s technical SEO is often more about understanding people, processes and organisations, than it is about understanding […]


By
Paul

16
May
2017
atom42 Digital Marketing Blog

When you meet an important client or customer, or when you meet someone who has high status, how do you act? Think about how you feel, how you carry yourself, how engaged you are with what they are saying. Do you make an effort to laugh when they tell a joke? Are you interested in […]


By
Tora

03
May
2017
atom42 Digital Marketing Blog

“Your net worth to the world is usually determined by what remains after your bad habits are subtracted from your good ones.” – Benjamin Franklin We’re now well into the second quarter, and more than 80% of New Year Resolutions have been broken since the start of the year. Resolutions, more often, are about bad […]


By
Dan

05
April
2017
atom tips

Peter comes into the office a little sluggish because he didn’t sleep too well. Just before he starts planning his day, he goes through his emails to check if there’s anything new he needs to add to his list. This planning and chipping away at emails takes him through to 10:30 at which point he’s […]


By
Jamie

20
March
2017
#atomlife

In the UK, figures suggest that vegans make up just over 1% of the population. However here at atom, almost 20% of us are vegan. We thought this was interesting, especially as this seems to follow the growing interest in veganism in the UK, so decided to ask some of our vegan atoms about their […]


By
Kris

13
March
2017
atom thought
  • SEO

Dave was the most experienced bicycle mechanic in his area. He had run a successful workshop for 20 years. Dave wanted to allow cyclists to find his business online, and had decided to create a website for his shop. He read the Google webmaster SEO guidelines: “Create a useful, information-rich site, and write pages that […]