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All data and information provided on this site is for informational purposes only. atom42 makes no representations as to accuracy, completeness, currentness, suitability, or validity of any information on this site and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. All information is provided on an as-is basis.

Is Google giving you what you need?

by Simon 6. December 2011 12:31
Google has made many advances to the search experience over the last few years with aim of delivering more tailored, targeted results.  But have these changes prevented you from finding the thing you really want? Yes Ultimately, Google have made so many changes, they’ve almost made search results irrelevant.  Here are some reasons why: Google suggest Try typing something in Go... [More]

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If I Could Police the Digital World

by Paul 22. November 2011 16:14
Following the US Government’s banning of online scams and the Pakistani Government’s rather humorous attempt to filter out text messages containing words and phrases such as ‘pocket pool’ and ‘honkers’ (use hashtag #PTABannedList on Twitter for more), I started to think about what I would do if I could wave a magic wand and police the digital world in the way I ... [More]

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Atomic Theory | Google | Social Media

Google launches Call Metrics

by Stacy 9. November 2011 15:03
Here at atom42, we are great believers in tracking everything we do – it’s why we love the online space. So, you can imagine the excitement we felt last week when Google announced they were launching their call metrics feature in the UK, allowing advertisers to track phone calls from their PPC ads, and report on them through the Google Adwords interface. What is 'call metrics'? Simpl... [More]

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Atomic Theory | Google | Online

Don't feed the trolls! How to respond to online reviews

by Kris 4. November 2011 12:00
Until recently, an unhappy customer was fairly limited in how loudly they could voice their negative opinion about a company; but since the arrival of popular review sites, it has become increasingly easy for a customer to be heard. A quick glance online can now reveal scores of well-meaning business owners who, in an effort to protect their company's reputation, have inadvertently caused a PR d... [More]

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Atomic Theory | Online

Seven ‘free’ ways to boost traffic and sales

by Corinne 1. November 2011 14:43
Pay-per-click advertising, managed well, can still offer businesses exceptional value for money, as well as unparalleled measurability in terms of your return on investment. But, for the time-rich and cash-poor, there are many other ways you can increase traffic and sales. Combined with traditional PPC and SEO techniques, these lesser-known strategies could see your visitor numbers skyrocket... 1... [More]

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Atomic Theory | Google | Online | Social Media

Technology in the not-so-distant future

by Rachel 31. October 2011 16:43
I’m sure I’m not alone in my penchant for dystopian sci-fi novels. Or maybe I am. Either way, one thing I’ve been thinking about since reading Super Sad True Love Story by Gary Shteyngart is our increasing dependence on technology to get us through everyday life. I can’t help wishing I could fast-forward and take a peek at what life will be like in ten or twenty years ... [More]

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Atomic Theory | Mobile | Technology

Hemingway 'needs revision', says robot

by Corinne 27. September 2011 10:20
At atom42 we like to make sure we're making use of all the high quality resources available to us. Online tools such as AdGooroo, AdInsight and Crazy Egg come in very handy for the work we do, for example. Content tools can be a little more complex, since a robot will read and process text in a very different way to a human brain. One example of this phenomenon is Grammarly, a content checking to... [More]

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Atomic Theory | Online | Technology

Five similarities between PPC and the stock market

by Ankur 26. September 2011 15:53
It’s no secret that a well managed stock portfolio and a good pay per click (PPC) account can both yield a high return on investment. And in each case, while it’s easy to set up an account and get started, managing one can be quite complex. But the similarities don’t end there. This post highlights five characteristics that PPC marketing and the stock market share.   1. Y... [More]

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Atomic Theory | Google

atom42 visits ad:tech 2011

by Mark 23. September 2011 13:58
atom had a few things on its mind when making the case for attending ad:tech this year. Would it be worthwhile? Would we learn anything new? And how many USB sticks could we grab? For those who haven't heard of it, ad:tech London is an annual conference aimed at the online marketing sector that bundles together a supplier exhibition and seminars by leading players in the marketplace, along with a... [More]

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Atomic Theory | Technology

Underestimating social media

by Jamie 8. September 2011 15:11
We have all heard about how social media is an incredibly powerful tool that has revolutionised the way companies market their products, with the ability to target campaigns at specific customers based on quantitative research and analysis, as well as individual desires. But you all knew that already didn’t you? Well, it seems that there are some marketing professionals out there who still... [More]

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Atomic Theory | Social Media

Are you inspired by your workplace?

by Corinne 7. August 2011 17:43
Having a fun and stylish workplace is important to us at atom42, but there’s more to having a lovely office then just being ‘media’. Since the atoms moved from Gresse Street to Camden High Street, via a fairly major office revamp by designers ‘Space & Solutions’, I've become interested in what makes for an ideal working environment. For example, should we consid... [More]

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Atomic Theory

YouTube video optimisation - a six-step guide

by Aliya 2. July 2011 12:34
As YouTube gains more and more importance in the online world, it is necessary for us digital marketers to take it seriously - especially when it interferes with the natural search results! Research has shown that videos are the most prominent category to be featured in the search engine results pages (SERPS) besides images, news, blogs, shopping and maps. YouTube SEO will help your videos rank... [More]

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Atomic Theory | Google | Online | Social Media

10 Top Tips For Getting The Most From Google Analytics

by Stacy 7. April 2011 16:35
Google Analytics is a free web Analytics product which helps you analyse the activity of users who reach your website. You can find out where they’re coming from, how long they’re staying on your site, what keywords they’re using to get there, whether they’re buying, whether they’re using a smart phone, if they’re returning later, etc, etc. In Google’s own... [More]

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Atomic Theory | Google | Online | Technology

Controlling the online world

by Kris 8. March 2011 11:35
The current political situation in the Middle East has drawn our attention to how much control governments have over the online world, but have you ever considered it might not just be the technologically strict East that's affected? [More]

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Atomic Theory | Google | Social Media

The Mobile Explosion

by Ben 2. March 2011 10:48
“Hi, my name is Kate and I’m addicted to my smartphone” Our very own Kate Prior isn’t alone. Having invested in a brand spanking new iPhone just before Christmas, the number of hours I’ve spent Facebooking/checking emails/searching/YouTubing/gaming is probably into the millions... Ironically the number of minutes spent actually calling anyone is probably only about f... [More]

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Atomic Theory | Mobile | Technology