by Corinne
28. October 2008 15:25
Unless you took part in a recent study to measure the effect of Youtube advertising upon brainwaves, your brain is probably safe from Google’s probings – for now. However, measuring the brain’s response to advertising, a process called ‘neuromarketing’, could soon become a common way to develop ads which will capture our imaginations like never before.
Google employe...
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Google | Online
by Stacy
17. October 2008 15:26
At atom42, news of Google’s recent surge in profits has not come as such a big shock. Over the past few months, we have seen plenty of evidence of Google attempting to keep revenues high, with Adwords practices and policies continuing to change in Google’s favour.
Expanded broad match, the lifting of a previously strict trade marking policy and the reintroduction of gambling ads are a...
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by Stacy
17. October 2008 15:26
Google today announced its revenue figures for Q3 and, despite the global economic crisis, along with the recently reported dip in share prices, the company has reported revenue of $5.54 billion. This represents an increase of 3% on Q2 of 2008 and a 31% increase on revenues for the same quarter in 2007.This announcement has surprised analysts, many of whom predicted that Google stocks would fall b...
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by Corinne
8. October 2008 15:27
Well, there may be no place like Chrome if things continue the way they have been for Google’s new browser. Despite drumming up a fair amount of interest on its first few days, it seems as though now the experimenters have exited there have been fewer willing to make a real commitment.
Chrome’s share of the market peaked on September 4 at 1.16%, but has now dwindled to 0.81%, accordin...
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by Corinne
2. October 2008 15:38
‘Cloud computing’ may be the new buzz-word in the tech industry but many of the industry’s key players are dubious of the concept.
Microsoft CEO Steve Ballmer dismissed it as being nothing new, while the outspoken CEO of Oracle, Larry Ellison (world's14th richest person) ranted: ‘Maybe I'm an idiot, but I have no idea what anyone is talking about. What is it? It's complete...
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by Corinne
2. October 2008 15:36
Online video advertising has seen a significant development recently. TV pop-up ads are being tested by ITV chiefs with a focus on the potential of online advertising.
The technique, invented by US company Keystream, is called ‘automatically placed overlay advertising’. It puts an advertiser’s logo into the film when a lull in the action coincides with an expanse of open space s...
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by Corinne
2. October 2008 15:29
The the first phone to run on Google's new technology Android, the T-Mobile G1, will go on sale some time before Christmas in the UK.
Industry insiders can’t wait to find out if this seriously-hyped product will be a success, but Android is going to mean far more to the industry than simply a new phone. Android is an open source operating system for phones and, as such, provides huge potent...
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Google
by Corinne
2. October 2008 10:00
What effect will the global economic crisis have on the tech industry? With the unchartered territory economies in the Western world are now entering, only time will reveal the full impact the current unprecedented situation will have on any industry sector.
However, a glimpse into the gloom that could be afoot for the computing world came on September 29 when shares fell sharply for Google, Micr...
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