by Stacy
21. November 2008 15:24
Some of us online marketeers recently found a very upbeat offer from Google in our inboxes. It started off like this:‘I'm excited to tell you that you have been selected to participate in a beta for our new Automatic Matching feature.‘Automatic Matching automatically extends your campaign's reach by using surplus budget to serve your ads on relevant search queries that are not already ...
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by Corinne
21. November 2008 10:00
According to Ofcom, online now accounts for 19 percent of advertising spend in the UK, a bigger share than in any other country in the world.However, some industry analysts are now suggesting that growth in online advertising is likely to slow as the recession bites.An IAB report shows that from the fourth quarter of 2007 to the first quarter of 2008, the industry saw its first quarter-to-quarter ...
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