by Corinne
16. December 2008 15:23
In October, Google got well and truly onto the Youtube bandwagon, introducing click-to-buy ads to the site which are intended to be directly related to the Youtube video being watched.The ads, which are placed beneath the video, are intended to entice the targeted Youtube audience to click and buy products such as sound tracks and video games connected to the clip they have just watched.‘Jus...
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by Corinne
16. December 2008 15:23
On May 5, Google made a significant change to its policy regarding ‘brand bidding’ - the ability for a company to bid on another company’s brand name.This was a surefire way for Google to increase its revenue, but also one which has led to difficulties between certain companies who are battling for the same customers. Last week, Interflora announced it was suing Marks & Spenc...
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Tags:
Google | Online
by Corinne
16. December 2008 15:22
In yet another revenue-boosting move, Google has altered its policy around alcohol-related advertising in the US. ‘This fall, we changed our policy around beer, for the first time allowing advertisements of its sale in the U.S. via AdWords. And starting today, in response to advertiser feedback we've received over the years, we'll permit the advertisement of hard alcohol and liqueurs that ta...
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