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Watch out Google…

by Ben 30. March 2009 10:00
Will there ever be a worthy competitor to challenge Google’s dominance of search? We have seen a few attempts to rock the boat, including Cuil, who claimed the size of their index would convert Google users. But apparently, when it comes to search engines (as with so many other things), size doesn’t matter - it’s what you do with it that counts. It seems that Cuil just couldn&r... [More]

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Atomic Theory | Google | Online

Big brother is watching you!

by Corinne 25. March 2009 10:00
The government is now looking into monitoring social networking sites, with a view to using the information gathered to tackle crime gangs and terrorists.Critics are attacking the idea on the basis that tracking the sensitive personal information stored on social networking sites amounts to an infringement of privacy. Liberal Democrat MP Tom Brake said the plans constituted the 'most expensive sno... [More]

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Online | Social Media

Google Street View

by Corinne 20. March 2009 10:00
Have you searched for your house on Google Street View yet? The service is now available for 25 cities in the UK. Just go to Google Maps and type in your post code. If your street has been included, a box will appear saying ‘street view’. Click on this to see your own street in magnificent detail! Google Street View picks up everything... You might be surprised by what you come acro... [More]

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Google | Online

Paid search is no longer enough

by Andy 16. March 2009 15:16
PPC Search marketing is a huge, and still growing, area, which grew by almost a third between 2006 and 2008, according to IAB estimates. Almost 60% of all online ad spend is spent in PPC search – with the vast majority paying for smoothies and massage chairs at Google HQ. While PPC search remains one of the most cost-effective ways to gain conversions, the landscape is changing as the disci... [More]

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Atomic Theory | Google | Online

Top 10 preposterous technology quotes

by Corinne 13. March 2009 15:32
The internet turned 20 today, and people all over the world are reflecting on everything it has brought us, as well as making predictions about what is to come. But you have be careful what you predict when it comes to computing – you don’t want to end up on this list of the top 10 most preposterous claims about the future of technology...   10) ‘I have travelled the leng... [More]

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Atomic Theory | Online

Google content ads up 300%

by Corinne 11. March 2009 15:20
Impressions on Google’s Content Network have increased by more than 300% in the last year, according to the latest research.The Google Content Network allows website owners to include ads on their site, using the advertising application AdSense. The ads generate revenue for the site owner on a PPC or CPM basis.Content Network impressions surged by 308% year on year, accounting for 6.4% of UK... [More]

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Google | Online