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The Times paywall - too soon to call?

by Ben 18. August 2010 09:45
As many articles commenting on The Times paywall strategy have emphasised, there’s still a lot of mystery surrounding it. No one quite knows yet if it’s been successful or not, and I’m sure even Mr Murdoch himself won’t have come to any strong conclusions.As our journalist contributor Jon noted, Mr Murdoch has deep pockets, and a stubbornness to match. It will certainly be ... [More]

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Atomic Theory | Online

A brief guide to antisocial networking

by Corinne 12. August 2010 17:43
so•cial –adjective 1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club. 2. seeking or enjoying the companionship of others; friendly; sociable; gregarious. 3. of, pertaining to, connected with, or suited to polite or fashionable society: a social event.According to these descriptions of the word ‘social’, on a scale of one... [More]

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Atomic Theory | Social Media

Monetizing social media

by Corinne 4. August 2010 18:00
While businesses are now aware of the potential for engaging with consumers through social media platforms such as Facebook, Twitter, Foursquare and YouTube, many are yet to discover a way to really monetize efforts made in the area. The key for businesses is to find their market and develop the right strategy to enhance overall conversion rates. The positive aspects of using social media for mar... [More]

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Atomic Theory | Social Media