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atom tips


By
Matt

27
February
2017
atom tips
  • Productivity

No matter what type of business you’re in, it’s easy for report writing to take up a lot of your time. In this post, we’ll explore how you can save hours each month by getting your tools to write reports for you. As an online marketing agency, it’s crucial that we keep our clients up…


By
Jamie

07
September
2016
atom tips
  • PPC

We get it. Google AdWords is where the PPC volume is at, so you spend your time crafting and perfecting your account, whilst your Bing Ads account doesn’t get the level of attention it quite deserves…or maybe you haven’t even started a Bing Ads account. Yet, there are many reasons why running on Bing Ads…


By
atom42

10
June
2016
atom tips

Want to listen to my voice for 6 minutes? You’re in luck! If you’d also like to learn about a handful of common excel errors you’ve truly lucked out! At atom we rely on MS Excel to do analysis on the fly and to store large quantities of data. Whatever you’re up to, an error…


By
Hannah Slapper

30
April
2015
atom tips

They say that teamwork is dreamwork but, if we’re honest, the main thing that makes your 9-5 difficult is all the other people. As soon as you have to interact with someone, whether it’s a client, a colleague or a customer – you’re opening yourself up to the possibility of problematic disagreements. One of the…


By
Andy

26
March
2015
atom tips

Andy’s latest Figaro Digital talk focused on how you can turn bad times into good with your digital marketing. According to several witnesses, the speech was so good that he actually ‘won’ the conference. You can find the full video here or read the summary below! Unfortunately, people will always experience difficult results in the digital space. We’re…


By
Corinne

24
October
2014
atom tips

I know – we ARE marketers, so what right have I to use the word ‘they’ in the title? Well, at atom42, we work really hard to speak clearly and avoid bamboozling people with impenetrable marketing jargon. Here are some of the terms we come across daily (and, ok, may be guilty of using on…


By
Zara

17
October
2014
atom tips

Looking back on this year’s BrightonSEO conference, one talk stands out for me. This is because it’s affected how I think about a critical aspect of my job: reporting to our clients. ‘The Unobvious Effect Quantity of Reporting Can Have on Perceived Results’ was an inspiring talk given by Stephen Croome. Applying economic theory to…


By
Corinne

14
August
2014
atom tips

User reviews have never been more visible or more powerful. All the evidence suggests there’s simply a huge psychological shift when people can see what other consumers have said about a business, compared to what a business might say about itself. Harnessing reviews for online marketing While many companies welcome the newfound prominence of reviews, some…


By
Jamie

15
July
2014
atom tips
  • SEO

Outreach can be tough. If you don’t go about it the right way, you’ll end up sending out a barrage of emails, only to be met with a muted or negative response from every single person you’ve contacted. Using this scattergun approach, you might think: ‘if I email 100 people, I’m guaranteed that at least…


By
Toby

08
July
2014
atom tips

We provide a number of online marketing services for our clients, including conversion rate optimisation (CRO). A team here at atom42 has been striving to increase landing page conversion rates by taking a scientific and granular approach. By setting up a number of different landing pages, analysing the results and then making bold changes, a…