by Andy
15. March 2010 10:31
Last weekend I had the pleasure of taking a lady friend to the ‘Decode: Digital Design Sensations’ exhibition at the V&A Museum in London. On arrival, my sister called me, asking if I had time for a chat. I, rather smugly, informed her I was on a date so couldn’t talk. After the call, my ‘date’ curtly informed me that we were not actually on a date at all. #epicfa...
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by Andy
26. February 2010 16:46
Last night, I was lucky enough to make it to Harvard medicine and sociology professor Nicholas Christakis' talk about the amazing power of social networks and how they shape our lives. I thought I could offer a brief outline of it, followed by some of the concerns I found myself burdened with after I left.
Walking in 10 minutes after Christakis had started talking, I quickly realized that this wa...
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by Andy
19. June 2009 08:34
So, here i am preparing for my first (semi) live blog, of the Microsoft Search Summit.
Hot on the heals of the Google "Marketing" summit earlier this week - MSN had better be offering everyone a brand spanking new Bing pen and pad, otherwise people will be forced to use their Google pads, but hopefully not whilst sporting their entirely useless 3D glasses.
They've suggested that we might want to...
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by Andy
30. April 2009 14:45
Social is the new buzz word. Everyone’s doing it, and everyone’s talking about it. Buzz Tracking, Social Media Monitoring, Perception management – it’s all big business now, with agencies popping up all over the place specialising in this market alone.
Meanwhile, marketers are running around trying to get in on the bandwagon which, without proper consideration, may not eve...
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by Andy
16. March 2009 15:16
PPC Search marketing is a huge, and still growing, area, which grew by almost a third between 2006 and 2008, according to IAB estimates. Almost 60% of all online ad spend is spent in PPC search – with the vast majority paying for smoothies and massage chairs at Google HQ.
While PPC search remains one of the most cost-effective ways to gain conversions, the landscape is changing as the disci...
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by Andy
11. September 2008 10:00
Opportunities in online marketing have never been so great or so diverse. In June 2008, 70% of UK population was online, according to Internetworldstats.com, and while we are there, the UK population is now spending more than ever online.
The figures say it all - in July 2008, 17p in every £1 was spent online in the UK, and growth in UK online spending for November 2008 saw an increase of 2...
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by Andy
11. August 2008 10:00
Online marketing can no longer be considered as an afterthought when developing a marketing strategy. In 2008, Ofcom reported that online marketing represented a fifth of total UK revenues from advertising – and we believe it’s still got a long way to go.
There are good reasons for its unprecedented growth. One of the main reasons online marketing has always been at an advantage to ot...
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