by Corinne
1. November 2011 14:43
Pay-per-click advertising, managed well, can still offer businesses exceptional value for money, as well as unparalleled measurability in terms of your return on investment. But, for the time-rich and cash-poor, there are many other ways you can increase traffic and sales. Combined with traditional PPC and SEO techniques, these lesser-known strategies could see your visitor numbers skyrocket...
1...
[More]
by Corinne
27. September 2011 10:20
At atom42 we like to make sure we're making use of all the high quality resources available to us. Online tools such as AdGooroo, AdInsight and Crazy Egg come in very handy for the work we do, for example.
Content tools can be a little more complex, since a robot will read and process text in a very different way to a human brain. One example of this phenomenon is Grammarly, a content checking to...
[More]
by Corinne
7. August 2011 17:43
Having a fun and stylish workplace is important to us at atom42, but there’s more to having a lovely office then just being ‘media’.
Since the atoms moved from Gresse Street to Camden High Street, via a fairly major office revamp by designers ‘Space & Solutions’, I've become interested in what makes for an ideal working environment.
For example, should we consid...
[More]
by Corinne
14. October 2010 13:22
Google CEO Eric Schmidt has given us a spectacularly eerie insight into Google’s policy on creepiness: 'Google policy is to get right up to the creepy line and not cross it.'Schmidt, who has a history of making surprising remarks about the company, made the statement during a discussion about the possibility of installing Google implants – electronic chips – under the skin of use...
[More]
fa233139-31db-4a1a-9307-ef898c6510f3|4|5.0
Tags:
Google
by Corinne
29. September 2010 12:10
With the advent of New Twitter, or '#newtwitter' as it is referred to on the site by users, I thought it would be interesting to take a look at where Twitter has come from and how it has changed over time.What is New Twitter?New Twitter comprises a change in the Twitter interface which enables users to view a variety of different aspects of the site at the same time, in the manner of a much more c...
[More]
by Corinne
12. August 2010 17:43
so•cial
–adjective
1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.
2. seeking or enjoying the companionship of others; friendly; sociable; gregarious.
3. of, pertaining to, connected with, or suited to polite or fashionable society: a social event.According to these descriptions of the word ‘social’, on a scale of one...
[More]
by Corinne
4. August 2010 18:00
While businesses are now aware of the potential for engaging with consumers through social media platforms such as Facebook, Twitter, Foursquare and YouTube, many are yet to discover a way to really monetize efforts made in the area. The key for businesses is to find their market and develop the right strategy to enhance overall conversion rates.
The positive aspects of using social media for mar...
[More]
by Corinne
25. May 2010 10:54
Are you the mayor of your favourite restaurant, coffee shop or building? With Foursquare, you could be. This location-based social networking site and game for mobile devices is currently sweeping media-land in the same way that Twitter did early last year. The site, which cleverly rewards users for ‘checking in’ by granting them special status such as being the ‘mayor’ of ...
[More]
by Corinne
25. March 2010 16:01
Lady Gaga is now the most-watched artist on the web ever, her singles having topped a total of 1bn online video views, according to social media news blog Mashable.
Gaga's most recent release, the sexually charged 'Telephone', may have garnered (Gaga'd?) a certain amount of controversy, including an official statement from singer Donny Osmond ('I wouldn't want my child to watch this video', he sa...
[More]
by Corinne
3. February 2010 12:36
We all know you can engage in ‘black hat’ SEO (doing naughty things like hiding text and farming links) and ‘white hat’ SEO (or 'natural SEO' - doing sensible things like growing links organically and producing great, keyword-rich content). Now the SEO world is crying out for some trendy new styles of headgear. What does your choice of alternative hat colour say about your ...
[More]
7907f97d-32d1-49b6-a52b-3d037c05e10a|3|5.0
Tags:
by Corinne
7. January 2010 11:23
One indisputable growth area over the last few, financially fraught, years has been online sales. Recent figures from Retail Decisions show a 21 per cent increase in online sales in 2009, with more than 33 million Brits buying online last year.While online is clearly the way to grow, competition is rife and etailers still need to have the edge when it comes to making the purchase process easy and ...
[More]
1042a9a5-b50d-431b-a765-bb291aba44e4|1|5.0
Tags:
by Corinne
9. December 2009 14:19
Google’s ‘Zeitgeist’ website has released their latest set of results, lisiting a range of search term statistics the fastest rising searches of 2009. We commented on the Zeitgeist last year, and predicted what we thought might come up in the 2009 lists. But were our predictions correct? Here is what we predicted back in February:“We’re hedging our bets on hip social ...
[More]
04974cc2-dcc5-4137-b451-f7ddbce02857|1|5.0
Tags:
by Corinne
21. October 2009 17:15
Online spend has been hit recently by the UK postal strikes, contributing to a record low in its growth in September. Year-on-year growth stood at 8% for the year and month-on-month growth at 1.9%, an ‘unusually low rate’, according to the report by Capgemini.
Christmas fearIn the run up to Christmas, a crucial period for online retailers, UK consumers are still concerned that postal ...
[More]
by Corinne
1. September 2009 13:53
It hit me on Saturday afternoon, apparently out of the blue:
The internet knows too much. It might have been to do with hearing news that social media sites now contain so much information about people’s whereabouts, they are being used by burglers as a form of online shopping.It may have been connected to recent research I read which showed Twitter is 40% ‘pointless babble’ and...
[More]
by Corinne
13. August 2009 11:46
Google have unveiled a test version of their new search engine, nicknamed ‘Caffeine’ by developers due to its improved speed compared to the current Google search engine.
The new search engine, intended to replace Google once testing is finished, looks the same, only the algorithms have changed. Effectively, it is Google with a re-write of its indexing system. Google says it is the fi...
[More]
fcffda29-c6c8-44c5-9f58-1b62588d717e|1|4.0
Tags: