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What colour is your SEO hat?

by Corinne 3. February 2010 12:36
We all know you can engage in ‘black hat’ SEO (doing naughty things like hiding text and farming links) and ‘white hat’ SEO (or 'natural SEO' - doing sensible things like growing links organically and producing great, keyword-rich content). Now the SEO world is crying out for some trendy new styles of headgear. What does your choice of alternative hat colour say about your ... [More]

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5 simple ways to streamline your purchasing process

by Corinne 7. January 2010 11:23
One indisputable growth area over the last few, financially fraught, years has been online sales. Recent figures from Retail Decisions show a 21 per cent increase in online sales in 2009, with more than 33 million Brits buying online last year.While online is clearly the way to grow, competition is rife and etailers still need to have the edge when it comes to making the purchase process easy and ... [More]

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Google Zeitgeist 2009: Did we guess right?

by Corinne 9. December 2009 14:19
Google’s ‘Zeitgeist’ website has released their latest set of results, lisiting a range of search term statistics the fastest rising searches of 2009. We commented on the Zeitgeist last year, and predicted what we thought might come up in the 2009 lists. But were our predictions correct? Here is what we predicted back in February:“We’re hedging our bets on hip social ... [More]

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Postal delays weaken online spend

by Corinne 21. October 2009 17:15
Online spend has been hit recently by the UK postal strikes, contributing to a record low in its growth in September. Year-on-year growth stood at 8% for the year and month-on-month growth at 1.9%, an ‘unusually low rate’, according to the report by Capgemini. Christmas fearIn the run up to Christmas, a crucial period for online retailers, UK consumers are still concerned that postal ... [More]

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Credit Crunch | Online

How to commit social media suicide

by Corinne 1. September 2009 13:53
It hit me on Saturday afternoon, apparently out of the blue: The internet knows too much. It might have been to do with hearing news that social media sites now contain so much information about people’s whereabouts, they are being used by burglers as a form of online shopping.It may have been connected to recent research I read which showed Twitter is 40% ‘pointless babble’ and... [More]

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Atomic Theory | Online | Social Media

Google Caffeine unveiled

by Corinne 13. August 2009 11:46
Google have unveiled a test version of their new search engine, nicknamed ‘Caffeine’ by developers due to its improved speed compared to the current Google search engine. The new search engine, intended to replace Google once testing is finished, looks the same, only the algorithms have changed. Effectively, it is Google with a re-write of its indexing system. Google says it is the fi... [More]

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Google Wave

by Corinne 23. July 2009 14:40
A few years ago, Google kidnapped all their best engineers and smuggled them into a little room filled with squillions of emails, tweets, live updates, events, virtual friends, requests, forums, searches, blogs, groups, irritating quizzes, fans, pages and rss feeds, along with some giant vats of Red Bull. Google then instructed those engineers to think in terms of 'what would email look like if w... [More]

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Atomic Theory | Google | Online | Social Media

Yahoo Search Pad - like a tiny secretary

by Corinne 20. July 2009 14:31
For anyone looking for a simple method of storing and organizing internet research, there is an interesting new tool available. Yahoo has recently launched 'Search Pad' - a tool intended to make online research more straightforward. Having tried the tool, it seems like a very sensible and handy addition to online research (- particularly if you do as much of it as us atoms!) Search Pad itself is u... [More]

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Atomic Theory | Google | Online

Twitter & Twitter Search: to tweet or not to tweet

by Corinne 12. June 2009 16:35
In February this year, when a meagrely Twitter population of self-promoters and internet junkies was suddenly invaded by hoards and hoards of regular people, something quite special happened. A community appeared which represented a reasonable cross-section of society, happily donating their thoughts and feelings to a bottomless database of information, all instantly accessible through Twitter Se... [More]

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Atomic Theory | Online | Social Media

Twitter search revamp

by Corinne 7. May 2009 17:08
Twitter is about to unveil a major revamp of its search capabilities. New features will include a links search and ranking by ‘user reputation’. Twitter Search currently searches only the words within tweets, but changes have been made to the algorithm, meaning that searches will be able to include the links people have tweeted, as well. The Twitter crawler will visit the links, index... [More]

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Online | Social Media

Naked marketing

by Corinne 29. April 2009 11:57
A recent video by Nike, ‘Nike Naked Running Camp’, shows a fictional group of running enthusiasts who love nothing more than to streak naked across the US wilderness.  The imaginary running camp is based in South Dakota’s Bear Butte (a genuine State Park), and group members gather every day to embark on long-distance runs wearing nothing but their favourite pair of Nikes. ... [More]

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Online | Social Media

The Phorm storm

by Corinne 17. April 2009 16:41
The UK Government has run into some trouble with the the European Union over data privacy laws. The EU says the UK Government should have taken action against BT, who used behavioural tracking technology Phorm without the consent of the individuals being tracked.The technology has since been blocked by Wikipedia and Amazon.What is Phorm?Phorm is an ISP-based behavioural targeting specialist. Thei... [More]

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Online

Big brother is watching you!

by Corinne 25. March 2009 10:00
The government is now looking into monitoring social networking sites, with a view to using the information gathered to tackle crime gangs and terrorists.Critics are attacking the idea on the basis that tracking the sensitive personal information stored on social networking sites amounts to an infringement of privacy. Liberal Democrat MP Tom Brake said the plans constituted the 'most expensive sno... [More]

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Online | Social Media

Google Street View

by Corinne 20. March 2009 10:00
Have you searched for your house on Google Street View yet? The service is now available for 25 cities in the UK. Just go to Google Maps and type in your post code. If your street has been included, a box will appear saying ‘street view’. Click on this to see your own street in magnificent detail! Google Street View picks up everything... You might be surprised by what you come acro... [More]

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Google | Online

Top 10 preposterous technology quotes

by Corinne 13. March 2009 15:32
The internet turned 20 today, and people all over the world are reflecting on everything it has brought us, as well as making predictions about what is to come. But you have be careful what you predict when it comes to computing – you don’t want to end up on this list of the top 10 most preposterous claims about the future of technology...   10) ‘I have travelled the leng... [More]

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Atomic Theory | Online