by Corinne
17. April 2009 16:41
The UK Government has run into some trouble with the the European Union over data privacy laws.
The EU says the UK Government should have taken action against BT, who used behavioural tracking technology Phorm without the consent of the individuals being tracked.The technology has since been blocked by Wikipedia and Amazon.What is Phorm?Phorm is an ISP-based behavioural targeting specialist. Thei...
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Online
by Corinne
25. March 2009 10:00
The government is now looking into monitoring social networking sites, with a view to using the information gathered to tackle crime gangs and terrorists.Critics are attacking the idea on the basis that tracking the sensitive personal information stored on social networking sites amounts to an infringement of privacy. Liberal Democrat MP Tom Brake said the plans constituted the 'most expensive sno...
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by Corinne
20. March 2009 10:00
Have you searched for your house on Google Street View yet? The service is now available for 25 cities in the UK.
Just go to Google Maps and type in your post code. If your street has been included, a box will appear saying ‘street view’. Click on this to see your own street in magnificent detail!
Google Street View picks up everything...
You might be surprised by what you come acro...
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Google | Online
by Corinne
13. March 2009 15:32
The internet turned 20 today, and people all over the world are reflecting on everything it has brought us, as well as making predictions about what is to come.
But you have be careful what you predict when it comes to computing – you don’t want to end up on this list of the top 10 most preposterous claims about the future of technology...
10) ‘I have travelled the leng...
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by Corinne
11. March 2009 15:20
Impressions on Google’s Content Network have increased by more than 300% in the last year, according to the latest research.The Google Content Network allows website owners to include ads on their site, using the advertising application AdSense. The ads generate revenue for the site owner on a PPC or CPM basis.Content Network impressions surged by 308% year on year, accounting for 6.4% of UK...
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by Corinne
26. February 2009 15:34
Compare the Meerkat, we salute you. This contemporary web marketing campaign has perfectly demonstrated the potential for crossover from TV to online advertising, with the charismatic meerkat Aleksandr Orlov persuading viewers of his TV ad to ‘compare the meerkat’ on his website. Once there, visitors are able to find all kinds of meerkats, such as, ‘scuba diving meerkat in ...
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by Corinne
6. February 2009 15:36
How do we know that ‘cupcakes’ was the most searched-for recipe of 2008? Because, at the end of the year, Google is kind enough to give us a round-up of all the world’s most popular search terms.
Looking down the various ‘top 10s’ can give you a real glimpse into the zeitgeist - the spirit of the times. Here are some of the highlights from Google's round-up of 2008.T...
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by Corinne
23. January 2009 15:37
Barack Obama's inauguration led to a surge in online traffic and a record number of video streams across several leading US news websites.Web traffic metrics firm Akamai said that live coverage and streaming of Obama's inauguration as president created the fifth highest peak across news websites since it started recording data in August 2005.The peak inweb traffic for the event, according to Akama...
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by Corinne
23. January 2009 10:00
The high street may be struggling but online shopping was at its highest rate ever last month. Shoppers spent £4.67bn online last month, up nearly 15 per cent on 2007, according to the latest figures.One startling statistic to make the headlines being that more individuals shopped on the internet on the Christmas Day than went to church.Meanwhile, high street retail sales fell by 1.4 per cen...
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by Corinne
23. January 2009 10:00
Auction website eBay has seen profits and sales tumble for the first time. Profits in the final three months of 2008 plunged 31 per cent to £264million, while revenues in its “Marketplaces” business dropped 16 per cent.
The firm is blaming lower consumer spending due to the recession, along with the strength of the US dollar, with chief executive John Donahoe admitting: “W...
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by Corinne
16. December 2008 15:23
On May 5, Google made a significant change to its policy regarding ‘brand bidding’ - the ability for a company to bid on another company’s brand name.This was a surefire way for Google to increase its revenue, but also one which has led to difficulties between certain companies who are battling for the same customers. Last week, Interflora announced it was suing Marks & Spenc...
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Google | Online
by Corinne
16. December 2008 15:23
In October, Google got well and truly onto the Youtube bandwagon, introducing click-to-buy ads to the site which are intended to be directly related to the Youtube video being watched.The ads, which are placed beneath the video, are intended to entice the targeted Youtube audience to click and buy products such as sound tracks and video games connected to the clip they have just watched.‘Jus...
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by Corinne
16. December 2008 15:22
In yet another revenue-boosting move, Google has altered its policy around alcohol-related advertising in the US. ‘This fall, we changed our policy around beer, for the first time allowing advertisements of its sale in the U.S. via AdWords. And starting today, in response to advertiser feedback we've received over the years, we'll permit the advertisement of hard alcohol and liqueurs that ta...
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by Corinne
21. November 2008 10:00
According to Ofcom, online now accounts for 19 percent of advertising spend in the UK, a bigger share than in any other country in the world.However, some industry analysts are now suggesting that growth in online advertising is likely to slow as the recession bites.An IAB report shows that from the fourth quarter of 2007 to the first quarter of 2008, the industry saw its first quarter-to-quarter ...
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by Corinne
28. October 2008 15:25
Unless you took part in a recent study to measure the effect of Youtube advertising upon brainwaves, your brain is probably safe from Google’s probings – for now. However, measuring the brain’s response to advertising, a process called ‘neuromarketing’, could soon become a common way to develop ads which will capture our imaginations like never before.
Google employe...
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Google | Online