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Google’s First Click Free

by Paul 22. December 2009 16:40
How will content providers ever align their goals with those of Google? First Click Free is an attempt to do so through a compromise between the two sides. For all those not yet acquainted with the process, here is a quick run-down of Google’s ‘First Click Free’ strategy, designed to protect subscription-only content while simultaneously making it accessible via Google’s s... [More]

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Google | Online

Pay for online news? no, thankyou

by Paul 4. November 2009 12:44
According to a recent study, we're not overly impressed with Rupert Murdoch's plans to charge for use of his online news sites. Of 2,000 people asked if they would ever pay for online news, 9 out of 10 said ‘No!’. Does that mean that Murdoch’s decision to charge users to access his news sites is foolish? I wouldn't pay for news, either, unless... If I were asked ‘would yo... [More]

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A race to sales: making the most of your website

by Paul 2. October 2009 15:44
If you have a website that promotes your product or service, wouldn't you want to gain as much benefit as possible? Let's say you're planning to launch a new product in a few years’ time. You've done your research and know that everyone will be drooling over it. However, nobody knows you exist and the product is very expensive; you need to make sure you hit the ground running when it comes ... [More]

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Atomic Theory | Online