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When Twitter turns ugly

by Stacy 23. October 2009 14:25
We all know that Twitter can be an interesting tool for users to share their thoughts, feelings and everyday occurrences and for companies to share news and special offers with their customers. But what happens when a malicious rumour is started and begins to spiral out of control? Kanye West tweets officially rocketed on September 16 after he publicly humiliated Canadian country singer and teen ... [More]

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Social Media

Automatic squandering

by Stacy 21. November 2008 15:24
Some of us online marketeers recently found a very upbeat offer from Google in our inboxes. It started off like this:‘I'm excited to tell you that you have been selected to participate in a beta for our new Automatic Matching feature.‘Automatic Matching automatically extends your campaign's reach by using surplus budget to serve your ads on relevant search queries that are not already ... [More]

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Atomic Theory | Google | Online

How Google is bucking the crunch

by Stacy 17. October 2008 15:26
At atom42, news of Google’s recent surge in profits has not come as such a big shock. Over the past few months, we have seen plenty of evidence of Google attempting to keep revenues high, with Adwords practices and policies continuing to change in Google’s favour. Expanded broad match, the lifting of a previously strict trade marking policy and the reintroduction of gambling ads are a... [More]

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Atomic Theory | Credit Crunch | Google | Online

Google's surprise jump in revenue

by Stacy 17. October 2008 15:26
Google today announced its revenue figures for Q3 and, despite the global economic crisis, along with the recently reported dip in share prices, the company has reported revenue of $5.54 billion. This represents an increase of 3% on Q2 of 2008 and a 31% increase on revenues for the same quarter in 2007.This announcement has surprised analysts, many of whom predicted that Google stocks would fall b... [More]

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Credit Crunch | Google | Online