by Stacy
9. November 2011 15:03
Here at atom42, we are great believers in tracking everything we do – it’s why we love the online space. So, you can imagine the excitement we felt last week when Google announced they were launching their call metrics feature in the UK, allowing advertisers to track phone calls from their PPC ads, and report on them through the Google Adwords interface.
What is 'call metrics'?
Simpl...
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by Stacy
7. April 2011 16:35
Google Analytics is a free web Analytics product which helps you analyse the activity of users who reach your website. You can find out where they’re coming from, how long they’re staying on your site, what keywords they’re using to get there, whether they’re buying, whether they’re using a smart phone, if they’re returning later, etc, etc. In Google’s own...
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by Stacy
23. October 2009 14:25
We all know that Twitter can be an interesting tool for users to share their thoughts, feelings and everyday occurrences and for companies to share news and special offers with their customers. But what happens when a malicious rumour is started and begins to spiral out of control?
Kanye West tweets officially rocketed on September 16 after he publicly humiliated Canadian country singer and teen ...
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Social Media
by Stacy
21. November 2008 15:24
Some of us online marketeers recently found a very upbeat offer from Google in our inboxes. It started off like this:‘I'm excited to tell you that you have been selected to participate in a beta for our new Automatic Matching feature.‘Automatic Matching automatically extends your campaign's reach by using surplus budget to serve your ads on relevant search queries that are not already ...
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by Stacy
17. October 2008 15:26
Google today announced its revenue figures for Q3 and, despite the global economic crisis, along with the recently reported dip in share prices, the company has reported revenue of $5.54 billion. This represents an increase of 3% on Q2 of 2008 and a 31% increase on revenues for the same quarter in 2007.This announcement has surprised analysts, many of whom predicted that Google stocks would fall b...
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by Stacy
17. October 2008 15:26
At atom42, news of Google’s recent surge in profits has not come as such a big shock. Over the past few months, we have seen plenty of evidence of Google attempting to keep revenues high, with Adwords practices and policies continuing to change in Google’s favour.
Expanded broad match, the lifting of a previously strict trade marking policy and the reintroduction of gambling ads are a...
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