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The Mobile Explosion

by Ben 2. March 2011 10:48
“Hi, my name is Kate and I’m addicted to my smartphone” Our very own Kate Prior isn’t alone. Having invested in a brand spanking new iPhone just before Christmas, the number of hours I’ve spent Facebooking/checking emails/searching/YouTubing/gaming is probably into the millions... Ironically the number of minutes spent actually calling anyone is probably only about f... [More]

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Atomic Theory | Mobile | Technology

The Times paywall - too soon to call?

by Ben 18. August 2010 09:45
As many articles commenting on The Times paywall strategy have emphasised, there’s still a lot of mystery surrounding it. No one quite knows yet if it’s been successful or not, and I’m sure even Mr Murdoch himself won’t have come to any strong conclusions.As our journalist contributor Jon noted, Mr Murdoch has deep pockets, and a stubbornness to match. It will certainly be ... [More]

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Atomic Theory | Online

Facebook is the devil

by Ben 7. April 2010 09:59
Poor old Facebook. If people aren’t having a go at them for their privacy policies (which happens an awful lot), then it’s for giving people in Teesside syphilis. In fact, it seems that if you have a problem, no matter how unrelated to Facebook it is – then blame Facebook anyway. An article over at the Telegraph has put together a list of problems that people have blamed Faceboo... [More]

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Atomic Theory | Online | Social Media

The dark side of Google

by Ben 7. January 2010 16:12
I love Google - I can’t live without it - its magical algorithm and easy-to-use interface and layout. I’ve tried to use Bing for a week solid – just to see what it was about - and I’ve tried Yahoo (and didn’t enjoy the experience at all). Both times I found myself heading back to the safe walls of Google within a couple of days. Perhaps it’s just the familiarit... [More]

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How Twitter and Facebook are invading the SERPs

by Ben 1. November 2009 09:45
With Twitter seemingly taking over the world (I believe it started by taking control of Stephen Fry’s mind), Facebook now accounting for a quarter of all worldwide page views; and a fifth of all Internet users now sharing status updates, it was only a matter of time before the search engines realised they needed to take notice of social media. Indeed, it would be crazy to ignore the vast am... [More]

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Atomic Theory | Google | Online | Social Media

Diet Facebook

by Ben 28. September 2009 12:13
With the internet now reaching far-flung corners of the world, and social networking still on the rise (Facebook now boasts over 300 million active users), Facebook has now introduced a stripped back, lighter version of its more-popular-than-ever social networking site, cleverly named Facebook Lite. The faster-loading site is designed with countries that have limited broadband in mind. Currently ... [More]

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Online | Social Media

Google vs Microhoo (or is that Yasoft?)

by Ben 17. August 2009 09:43
The pending Microsoft / Yahoo deal is big news for search. It will make Microsoft the 2nd largest company in the world, and a much stronger contender against Google. What’s the deal? In the 10-year deal, Microsoft’s Bing, which was launched just two months ago and is already gaining market share, will power search queries on Yahoo’s sites. Yahoo’s sales force will be resp... [More]

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Google | Online

The Google-Microsoft saga returns: enter Chrome OS

by Ben 20. July 2009 15:31
Not content with their search engine, mobile phone, web browser and Android mobile operating system, Google have now turned their efforts to a new project: Chrome OS.Google will be looking to create a ‘new windowing system’ based around their web browser Chrome. They are initially targeting netbooks but, unlike Android, Chrome OS will work on desktop computers – with the real ben... [More]

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Atomic Theory | Google | Online

The Wolf(ram) at Google’s Door

by Ben 26. May 2009 17:53
We recently spoke of a few up-and-coming search engines, perhaps to rival Google’s dominance of search. Since then we’ve seen the emergence of a major new player in the market, Wolfram Alpha. Here at atom42, we’re fascinated by new search engines and how their products can make searching easier and offer an alternative approach. Although many are hailing Wolfram Alpha as the Goog... [More]

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Atomic Theory | Google | Online

Watch out Google…

by Ben 30. March 2009 10:00
Will there ever be a worthy competitor to challenge Google’s dominance of search? We have seen a few attempts to rock the boat, including Cuil, who claimed the size of their index would convert Google users. But apparently, when it comes to search engines (as with so many other things), size doesn’t matter - it’s what you do with it that counts. It seems that Cuil just couldn&r... [More]

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Atomic Theory | Google | Online

Twitter – poetry for busy people

by Ben 17. February 2009 15:35
‘Twittering’ used to be the poetic sound of little birds in the garden in springtime. These days, we’ve all lost interest in the birds and logged on to do our own ‘twittering’ on microblogging site Twitter.com.Whether you love or hate Twitter, it’s hard to deny the momentum it is gathering, with users snowballing to 55 million as of February 2009. It’s th... [More]

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Atomic Theory | Online | Social Media