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19th June 2009
By Andy

So, here I am preparing for my first (semi) live blog, of the Microsoft Search Summit.

Hot on the heals of the Google “Marketing” summit earlier this week – MSN had better be offering everyone a brand spanking new Bing pen and pad, otherwise people will be forced to use their Google pads, but hopefully not whilst sporting their entirely useless 3D glasses.

They’ve suggested that we might want to suggest things. I’ve made a list of questions which I’m probably too polite to ask, but we’ll see.

1. Why has it taken so long for Microsoft, a company with a significant amount of development resource and online experience, to make a decent search engine?

2. Why has it taken so long for Microsoft, a company with a significant amount of development resource and online experience, to make a decent web analytics package?

3. Why has it taken so long for Microsoft, a company with a significant amount of development resource and online experience, to create a better, workable version of Adwords Editor?

I had a lovely evening last night – and am feeling in good spirits. If that changes, i could be forced to be mean and ask any one of the above. That said, when it comes to Bing.com, we at atom42 have actually some quite positive things to report:

1. We love the slightly off centre birds eye view on Maps

2. We love the new picture we see each day

3. We love the fact that its reach has increased week on week since launch (and pray that this may continue)

4. We love the level of categorisation available in the image search, as well as the roll over image expand

5. We love the video preview function

6. (Sorry Jeeves, I know you got there years ago with your good old binoculars, but) we love the hover over listing function

7. We love the positioning of the related search

8. We love the name. We think..

Ok – gottta pop into our company meeting, before heading to the conference to do my usual 30 minutes late walk of shame.

More soon.

Andy