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By
atom42

12
May
2016
Blog
  • SEO

When did SEO get so trendy? We’d hazard a guess that the audience at April’s BrightonSEO was around 70% hipster. We also thought it was the biggest & best BrightonSEO EVER, & Twitter agreed: What’s more, event organiser Kelvin Newman announced that September’s conference will be held at a bigger venue, the Brighton Centre, after…


By
atom42

24
November
2014
Blog

Earlier this month, the Drinkaware team won a UK Search Award for ‘best use of search in the third sector’ for their ground-breaking campaign ‘A Force For Change’. We thought we’d give an overview of the award-winning campaign. About Drinkaware Drinkaware, independent UK alcohol awareness charity, has been a client of atom42 since 2009. All…


By
Laura

29
September
2014
Blog

This post is about a talk at this month’s BrightonSEO conference by Kirsty Hulse, called: ‘Earning Links Through Audience Segmentation’. The talk described how we can use audience segmentation to tailor content to specific types of users. Who are your users? As marketers, we want to learn everything we can about our audience. That way…


By
Jonny

25
September
2014
Blog
  • Google

On a sunny, mid-September day in 2014, four atoms descended on Brighton for the annual BrightonSEO conference. Leaving the conference’s exhibitor stands depleted of t-shirts, pens and mugs wasn’t our only success that day; we learned new things, too! Over the next couple of weeks, we’ll share our top highlights from BrightonSEO 2014. Left to…


By
Jyoti

10
October
2013
atom thought

With over 435 million active users, Gmail is the primary email account for many users worldwide and unless you were busy saving the world, you will have noticed that the new Gmail inbox categorises your emails into three tabs: Primary, Social and Promotions. There’s also the option to have two additional tabs: Updates and Forums….


By
Corinne

14
August
2013
Blog
  • Google

Things are changing in the world of content marketing. In a recent Hangout with Search Engine Land’s Barry Schwartz, Google’s John Mueller told webmasters to steer clear of ‘followed’ links on press releases, after a change in Google’s guidelines. Soon afterwards, press release distribution service PRWeb announced they had added the nofollow tag to all…


By
Corinne

23
May
2013
Blog
  • Google
  • SEO

Have you checked your rankings recently? If not, you may have a pleasant surprise (or a nasty shock) coming your way, following the deployment of ‘Penguin 2.0’, Penguin’s smarter, more agile younger brother. As announced by Search Engine Watch, and Matt Cutts himself, the new generation of Penguin was rolled out on Wednesday. But the…


By
Corinne

01
May
2013
Blog
  • Instagram
  • Social Media

The ‘Instagram Act’ could see private photos from sites like Instagram being taken and used for commercial purposes. Following the Enterprise and Regulatory Reform Act receiving Royal Assent to become a law last week, UK photography rights have become the focus of worldwide attention. The change to the law means that ‘orphan works’, or photos…


By
Kate Parker

02
April
2013
Blog
  • Facebook
  • Social Media

Facebook recently announced that they’re rolling out a new feature: ‘reply’. Sitting alongside ‘like’, ‘comment’ and ‘share’, ‘reply’ aims to make it easier to navigate through conversation threads, and respond to the comment the user is addressing, directly beneath that comment: The social giants will also be prioritising comments based on their engagement, so that…


By
Matt

18
September
2012
atom thought
  • Bing
  • Google
  • SEO

Microsoft’s search engine, Bing, recently came up with a way that people could blind test Bing v Google (It’s since been taken down). Through Bing it on, you could enter a search term, and it would show you a Google and a Bing results page side by side, only without any site templates, advertising or…