atom42 Digital Marketing Blog

Latest news, thought leadership and digital marketing advice


By
Matt

27
February
2017
atom tips
  • Productivity

No matter what type of business you’re in, it’s easy for report writing to take up a lot of your time. In this post, we’ll explore how you can save hours each month by getting your tools to write reports for you. As an online marketing agency, it’s crucial that we keep our clients up […]


By
atom42

27
January
2017
atom thought

Following on from our coverage of the biggest changes in PPC in 2016, here we look forward to what we predict will be the some of the biggest topics in paid search for the year ahead, including the AdWords redesign, smart bidding, and a greater role for audiences. Without further ado… The AdWords redesign will […]


By
Jamie

23
January
2017
atom thought

Ever since Google introduced Expanded Text Ads (ETAs) back in July, advertisers and agencies have been testing the new ad format against regular text ads, to see how performance varies. On paper Expanded Text Ads sound perfect. Around 50% more ad text available to highlight key messages and USPs, making it easier to entice people […]


By
Joshua

09
January
2017
atom thought

We’ve finally put 2016 to bed, and with it another year of changes in SEO. However, as you’re all well aware the ‘fun’ never stops when it comes to SEO, and here at Atom we’ve been busy discussing our predictions for 2017. Want to see the biggest changes of 2016? Check out our article on […]


By
Joshua

30
December
2016
atom thought
  • SEO

As Google release their Year in Search trends data, we at atom42 have started to reflect on the ups and downs, changes and trends that occurred in search in 2016, to better understand the changes, their impact and what it may signal for search in 2017. Below you’ll find some of the bigger changes to […]


By
atom42

29
December
2016
atom thought
  • PPC

2016, eh? What a year. In the wider world, not such a great year. Let’s definitely look ahead to 2017 there. Looking back at 2016 from the perspective of PPC however, and there were a lot of big, exciting changes. Here we’re looking back on three changes in the space which we thought were particularly […]


By
Jamie

07
September
2016
atom tips
  • PPC

We get it. Google AdWords is where the PPC volume is at, so you spend your time crafting and perfecting your account, whilst your Bing Ads account doesn’t get the level of attention it quite deserves…or maybe you haven’t even started a Bing Ads account. Yet, there are many reasons why running on Bing Ads […]


By
Toni

16
July
2016
atom thought

This month marks a whole year since I moved from my tiny little home city to the metropolis that is London. One whole year of hot tube journeys, voiceless commutes, and working at atom42. Moving to London is a hard thing to do, and before I moved I’d been told by so many friends that […]


By
atom42

06
July
2016
#atomlife

Here at Atom we enjoy challenges. Anything from improving a client’s PPC campaign to canoeing across Scotland. Therefore, when one of our clients, haart, asked us if we’d like to support their charity Magic Moments by riding from London to Colchester (70 miles), we clearly had to say yes! There were 7 brave Atoms willing […]


By
atom42

10
June
2016
atom tips

Want to listen to my voice for 6 minutes? You’re in luck! If you’d also like to learn about a handful of common excel errors you’ve truly lucked out! At atom we rely on MS Excel to do analysis on the fly and to store large quantities of data. Whatever you’re up to, an error […]