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By
atom42

30
June
2015
#atomlife

As a director at atom42, Paul Egan is in charge of strategy for most of our clients, mentoring our team managers, and generally running the company with our founder. But Paul hasn’t always worked in online marketing. In fact, he used to have an entirely different career, as a sound engineer. Here’s Paul’s story: Being…


By
Rich

18
May
2015
atom thought
  • SEO

Mobile is on every marketer’s mind at the moment. Last month, Google released their new mobile algorithm, nicknamed “mobilegeddon”, so now we all have responsive, mobile friendly stamped websites… right? In addition to this, Google recently announced that mobile search volume now outweighs desktop in many countries. This is a real turning point for mobile…


By
Hannah Slapper

30
April
2015
atom tips

They say that teamwork is dreamwork but, if we’re honest, the main thing that makes your 9-5 difficult is all the other people. As soon as you have to interact with someone, whether it’s a client, a colleague or a customer – you’re opening yourself up to the possibility of problematic disagreements. One of the…


By
Andy

26
March
2015
atom tips

Andy’s latest Figaro Digital talk focused on how you can turn bad times into good with your digital marketing. According to several witnesses, the speech was so good that he actually ‘won’ the conference. You can find the full video here or read the summary below! Unfortunately, people will always experience difficult results in the digital space. We’re…


By
atom42

17
March
2015
atom thought

This week, the brand new ‘Authenticity Rules’ website went live. atom42 Director, Paul Egan, was invited to talk to the website’s creator, Craig Goldblatt, on the subject of authenticity in business. The video is transcribed below. CG: When you get to the end of your life; when you’re in your rocking chair and you look back…


By
Kris

05
March
2015
atom thought
  • SEO

Reece was the most experienced bicycle mechanic in his area. He had run a successful workshop for 20 years. Reece wanted to allow cyclists to find his business online, and had decided to create a website for his shop. Being the thorough businessman he was, he read the Google webmaster SEO guidelines: “Create a useful,…


By
atom42

17
February
2015
atom thought

The American scholar and author Brené Brown gives a fantastic definition of authenticity, which I think is apt when applied to authenticity in business. She says: “Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The…


By
atom42

27
January
2015
atom thought

You can change the world with a slight shift in mindset. There is an invisible force in the universe working 24 hours a day, 7 days a week. You can’t see it, you can’t smell it, you can’t touch it, you can’t hear it and you certainly can’t taste it. All you can do is…


By
atom42

14
January
2015
atom thought

The times, they are a-changin’ in the world of online marketing. The atoms’ combined predictions for 2015 feature a marked emphasis on local and mobile, which we see as being the major drivers of change this year. #1: Local search will explode this year Back in the summer of 2014, Google released Pigeon, an algorithm update…


By
Corinne

02
December
2014
atom thought

Father Christmas must be fuming as unscrupulous imposters chip away at his carefully crafted, centuries-old brand. Every year, it seems to get worse. Just last week, homestyle consultant Laurence Llewelyn-Bowen was slammed after opening a third-rate, snowless grotto, where elves were spotted drinking and smoking and presents weren’t even wrapped. Meanwhile, youngsters in the Welsh…