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By
atom42

12
April
2016
#atomlife

At atom we want to work with real people. Real people have passions and interests beyond SEO and PPC which make them fun to be around. We enjoy working hard each day to make our clients happy but, let’s face it, we need to spend time working on our own happiness too. Happy people also…


By
atom42

18
March
2016
#atomlife

Working at atom42 is like having an extended family. Albeit a family of long lost siblings, distant cousins and only very rarely creepy uncles. We have the sporty ones, the posh ones and (several) ginger ones, but we are all very different in our own interesting ways. However that does mean when tasked with creating…


By
atom42

29
October
2015
#atomlife

Always stack the office dishwasher correctly. If I could offer you only one tip for improving office culture, correct dishwasher etiquette would be it. Don’t put plates in diagonally or overload the cutlery tray. The long term benefits of stacking the dishwasher have been proven by scientists, whereas the rest of this advice has no…


By
Andy

24
September
2015
atom thought

As a digital marketing agency, we’re constantly helping our clients connect with the right people online. But how do we gain new business for ourselves? Existing relationships are generally key. atom42 founder, Andy Atalla, gives his top insights from eight years of new business experience. Be picky Having a clear idea of the sort of…


By
Jonny

15
August
2015
atom thought

In a business context, empathy is crucial. Even with the financial and performance metrics that govern the business world, to be truly effective, empathy is hugely important. In agency side online marketing, not just knowing, but fully comprehending the business goals and concerns of a client is so pivotal that to overlook it would be…


By
atom42

30
June
2015
#atomlife

As a director at atom42, Paul Egan is in charge of strategy for most of our clients, mentoring our team managers, and generally running the company with our founder. But Paul hasn’t always worked in online marketing. In fact, he used to have an entirely different career, as a sound engineer. Here’s Paul’s story: Being…


By
Rich

18
May
2015
atom thought
  • SEO

Mobile is on every marketer’s mind at the moment. Last month, Google released their new mobile algorithm, nicknamed “mobilegeddon”, so now we all have responsive, mobile friendly stamped websites… right? In addition to this, Google recently announced that mobile search volume now outweighs desktop in many countries. This is a real turning point for mobile…


By
Hannah Slapper

30
April
2015
atom tips

They say that teamwork is dreamwork but, if we’re honest, the main thing that makes your 9-5 difficult is all the other people. As soon as you have to interact with someone, whether it’s a client, a colleague or a customer – you’re opening yourself up to the possibility of problematic disagreements. One of the…


By
Andy

26
March
2015
atom tips

Andy’s latest Figaro Digital talk focused on how you can turn bad times into good with your digital marketing. According to several witnesses, the speech was so good that he actually ‘won’ the conference. You can find the full video here or read the summary below! Unfortunately, people will always experience difficult results in the digital space. We’re…


By
atom42

17
March
2015
atom thought

This week, the brand new ‘Authenticity Rules’ website went live. atom42 Director, Paul Egan, was invited to talk to the website’s creator, Craig Goldblatt, on the subject of authenticity in business. The video is transcribed below. CG: When you get to the end of your life; when you’re in your rocking chair and you look back…