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By
Andy

26
March
2015
atom tips

Andy’s latest Figaro Digital talk focused on how you can turn bad times into good with your digital marketing. According to several witnesses, the speech was so good that he actually ‘won’ the conference. You can find the full video here or read the summary below! Unfortunately, people will always experience difficult results in the digital space. We’re…


By
atom42

17
March
2015
atom thought

This week, the brand new ‘Authenticity Rules’ website went live. atom42 Director, Paul Egan, was invited to talk to the website’s creator, Craig Goldblatt, on the subject of authenticity in business. The video is transcribed below. CG: When you get to the end of your life; when you’re in your rocking chair and you look back…


By
Kris

05
March
2015
atom thought
  • SEO

Reece was the most experienced bicycle mechanic in his area. He had run a successful workshop for 20 years. Reece wanted to allow cyclists to find his business online, and had decided to create a website for his shop. Being the thorough businessman he was, he read the Google webmaster SEO guidelines: “Create a useful,…


By
atom42

17
February
2015
atom thought

The American scholar and author Brené Brown gives a fantastic definition of authenticity, which I think is apt when applied to authenticity in business. She says: “Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The…


By
atom42

27
January
2015
atom thought

You can change the world with a slight shift in mindset. There is an invisible force in the universe working 24 hours a day, 7 days a week. You can’t see it, you can’t smell it, you can’t touch it, you can’t hear it and you certainly can’t taste it. All you can do is…


By
atom42

14
January
2015
atom thought

The times, they are a-changin’ in the world of online marketing. The atoms’ combined predictions for 2015 feature a marked emphasis on local and mobile, which we see as being the major drivers of change this year. #1: Local search will explode this year Back in the summer of 2014, Google released Pigeon, an algorithm update…


By
Corinne

02
December
2014
atom thought

Father Christmas must be fuming as unscrupulous imposters chip away at his carefully crafted, centuries-old brand. Every year, it seems to get worse. Just last week, homestyle consultant Laurence Llewelyn-Bowen was slammed after opening a third-rate, snowless grotto, where elves were spotted drinking and smoking and presents weren’t even wrapped. Meanwhile, youngsters in the Welsh…


By
atom42

24
November
2014
Blog

Earlier this month, the Drinkaware team won a UK Search Award for ‘best use of search in the third sector’ for their ground-breaking campaign ‘A Force For Change’. We thought we’d give an overview of the award-winning campaign. About Drinkaware Drinkaware, independent UK alcohol awareness charity, has been a client of atom42 since 2009. All…


By
atom42

11
November
2014
atom thought

The success of the John Lewis Christmas ad campaign ‘Monty the Penguin’, which has 12 million YouTube views and counting, as well as 25,000 Twitter followers, leads us to ask the question: ‘why’? What’s so special about this ad that it’s caught the hearts of the nation and become the standard talking point in pubs,…


By
Corinne

24
October
2014
atom tips

I know – we ARE marketers, so what right have I to use the word ‘they’ in the title? Well, at atom42, we work really hard to speak clearly and avoid bamboozling people with impenetrable marketing jargon. Here are some of the terms we come across daily (and, ok, may be guilty of using on…