atom42 Digital Marketing Blog

Latest news, thought leadership and digital marketing advice


By
Stacy

26
May
2016
atom thought
  • PPC

OK, so before I start, let me just caveat a few things. I was brought up by an army dad and He. Loved. Rules. In all honestly, I love rules, too. However, in the crowded world of Search, sometimes blindly following the rules can lead to a lack of creativity and stand-out, and can ultimately […]


By
Pedro

17
May
2016
#atomlife

There are tons of articles on the internet about why working from home is good (or bad!) and how much more productive it can make people. Therefore, I won’t bore you with the clichés that you can find elsewhere, and I’ll just tell you about my personal experience with it here at atom42, and how […]


By
atom42

12
May
2016
News
  • SEO

When did SEO get so trendy? We’d hazard a guess that the audience at April’s BrightonSEO was around 70% hipster. We also thought it was the biggest & best BrightonSEO EVER, & Twitter agreed: What’s more, event organiser Kelvin Newman announced that September’s conference will be held at a bigger venue, the Brighton Centre, after […]


By
atom42

12
April
2016
#atomlife

At atom we want to work with real people. Real people have passions and interests beyond SEO and PPC which make them fun to be around. We enjoy working hard each day to make our clients happy but, let’s face it, we need to spend time working on our own happiness too. Happy people also […]


By
atom42

18
March
2016
#atomlife

Working at atom42 is like having an extended family. Albeit a family of long lost siblings, distant cousins and only very rarely creepy uncles. We have the sporty ones, the posh ones and (several) ginger ones, but we are all very different in our own interesting ways. However that does mean when tasked with creating […]


By
atom42

29
October
2015
atom thought

Always stack the office dishwasher correctly. If I could offer you only one tip for improving office culture, correct dishwasher etiquette would be it. Don’t put plates in diagonally or overload the cutlery tray. The long term benefits of stacking the dishwasher have been proven by scientists, whereas the rest of this advice has no […]


By
Andy

24
September
2015
atom thought

As a digital marketing agency, we’re constantly helping our clients connect with the right people online. But how do we gain new business for ourselves? Existing relationships are generally key. atom42 founder, Andy Atalla, gives his top insights from eight years of new business experience. Be picky Having a clear idea of the sort of […]


By
Jonny

15
August
2015
atom thought

In a business context, empathy is crucial. Even with the financial and performance metrics that govern the business world, to be truly effective, empathy is hugely important. In agency side online marketing, not just knowing, but fully comprehending the business goals and concerns of a client is so pivotal that to overlook it would be […]


By
atom42

30
June
2015
#atomlife

As a director at atom42, Paul Egan is in charge of strategy for most of our clients, mentoring our team managers, and generally running the company with our founder. But Paul hasn’t always worked in online marketing. In fact, he used to have an entirely different career, as a sound engineer. Here’s Paul’s story: Being […]


By
Rich

18
May
2015
atom thought
  • SEO

Mobile is on every marketer’s mind at the moment. Last month, Google released their new mobile algorithm, nicknamed “mobilegeddon”, so now we all have responsive, mobile friendly stamped websites… right? In addition to this, Google recently announced that mobile search volume now outweighs desktop in many countries. This is a real turning point for mobile […]