by Corinne
16. December 2008 15:23
In October, Google got well and truly onto the Youtube bandwagon, introducing click-to-buy ads to the site which are intended to be directly related to the Youtube video being watched.
The ads, which are placed beneath the video, are intended to entice the targeted Youtube audience to click and buy products such as sound tracks and video games connected to the clip they have just watched.
‘Just as YouTube users can share, favorite, comment on, and respond to videos quickly and easily,’ said Google, ‘now users can click-to-buy products -- like songs and video games -- related to the content they're watching on the site.’