Google turns to the bottle

In yet another revenue-boosting move, Google has altered its policy around alcohol-related advertising in the US.

‘This fall, we changed our policy around beer, for the first time allowing advertisements of its sale in the U.S. via AdWords. And starting today, in response to advertiser feedback we've received over the years, we'll permit the advertisement of hard alcohol and liqueurs that target the U.S’, Google explained last week.

Google plans to roll out these changes to other locations in the coming weeks. Cheers!