by Stacy
17. October 2008 15:26
At atom42, news of Google’s recent surge in profits has not come as such a big shock. Over the past few months, we have seen plenty of evidence of Google attempting to keep revenues high, with Adwords practices and policies continuing to change in Google’s favour.
Expanded broad match, the lifting of a previously strict trade marking policy and the reintroduction of gambling ads are a clear sign that Google are desperately trying to beat the crunch. For now they are succeeding, but what does the future hold for Google?
Obvious strategies will include the improvement and increased take up of current products including local search (via Google Maps and Local Business Search), mobile advertising and product search.
Display advertising will also undoubtedly form part of Google’s long term strategy, with Co-founder Sergey Brin admitting ‘We see this as an area that is ripe for development and innovation, and we think we can create great tools for...display.’
Google TV Ads are also an exciting development, with partnerships already forming with cable networks to support this venture.
Increased transparency in reporting along with new tools should also take a front seat if Google are to truly battle the storms ahead. Just today, Google released a new tool in the US which will allow for the easy creation of display ads, and also announced that separate reporting for Google and their search network will soon be available.
Atomic is looking forward to seeing what will come next...