by Corinne
2. October 2008 15:36
Online video advertising has seen a significant development recently. TV pop-up ads are being tested by ITV chiefs with a focus on the potential of online advertising.
The technique, invented by US company Keystream, is called ‘automatically placed overlay advertising’. It puts an advertiser’s logo into the film when a lull in the action coincides with an expanse of open space such as sky or a blank wall.
The viewer can click on the logo if they want to know more about the product, otherwise it fades out of the picture.
Infuriating?
Concerns have been voiced about the danger of putting off viewers with such obvious, unrelated advertising. What do you think? email us at news@atom42.co.uk
