Blog


By
Jonny

25
September
2014
News
  • Google

On a sunny, mid-September day in 2014, four atoms descended on Brighton for the annual BrightonSEO conference. Leaving the conference’s exhibitor stands depleted of t-shirts, pens and mugs wasn’t our only success that day; we learned new things, too! Over the next couple of weeks, we’ll share our top highlights from BrightonSEO 2014. Left to […]


By
Corinne

14
August
2013
News
  • Google

Things are changing in the world of content marketing. In a recent Hangout with Search Engine Land’s Barry Schwartz, Google’s John Mueller told webmasters to steer clear of ‘followed’ links on press releases, after a change in Google’s guidelines. Soon afterwards, press release distribution service PRWeb announced they had added the nofollow tag to all […]


By
Matt

30
May
2013
atom tips
  • Google
  • PPC

This post describes an interesting PPC ad testing idea. But don’t worry, it probably won’t work for you. Even when you work for a PPC marketing agency, often easy to get stuck in the mindset of “best practice” when writing PPC ads. You insert your keywords, craft a killer call to action, spend your character […]


By
Corinne

23
May
2013
News
  • Google
  • SEO

Have you checked your rankings recently? If not, you may have a pleasant surprise (or a nasty shock) coming your way, following the deployment of ‘Penguin 2.0’, Penguin’s smarter, more agile younger brother. As announced by Search Engine Watch, and Matt Cutts himself, the new generation of Penguin was rolled out on Wednesday. But the […]


By
Corinne

10
April
2013
atom thought
  • Google
  • PPC

In February, Google launched Enhanced Campaigns, a major change to the way pay per click marketing is managed. The change, as we pointed out back in February, infuriated diligent advertisers like us, who were quick to point out that Enhanced Campaigns would not offer the crucial ability to make mobile bid adjustments at ad group level. […]


By
Matt

18
September
2012
News
  • Google
  • SEO
  • Bing

Microsoft’s search engine, Bing, recently came up with a way that people could blind test Bing v Google (It’s since been taken down). Through Bing it on, you could enter a search term, and it would show you a Google and a Bing results page side by side, only without any site templates, advertising or […]


By
Stacy

09
November
2011
News
  • Google

Here at atom42, we are great believers in tracking everything we do – it’s why we love the online space. So, you can imagine the excitement we felt last week when Google announced they were launching their call metrics feature in the UK, allowing advertisers to track phone calls from their PPC ads, and report […]


By
Corinne

14
October
2010
News
  • Google

Google CEO Eric Schmidt has given us a spectacularly eerie insight into Google’s policy on creepiness: ‘Google policy is to get right up to the creepy line and not cross it.’ Schmidt, who has a history of making surprising remarks about the company, made the statement during a discussion about the possibility of installing Google […]


By
Simon

09
September
2010
atom thought
  • Google
  • PPC

The launch of Google Instant has created a mighty online stir with Google users and advertisers alike. Having previously worked for Google, I know the focus has always been on the end user and Google Instant will ultimately benefit Google’s users. However, from an advertiser standpoint many Google customers will be re-thinking how they build, analyse […]


By
Paul

09
September
2010
atom thought
  • Google
  • SEO

The big question that SEOs are asking this week: what effect will Google Instant have on search marketing? As you may have noticed, Google can now predict your search query and offer up potentially relevant sites as you type, a change which could affect the search world in a few different ways… How will Google […]