Blog


By
atom42

29
December
2016
atom thought
  • PPC

2016, eh? What a year. In the wider world, not such a great year. Let’s definitely look ahead to 2017 there. Looking back at 2016 from the perspective of PPC however, and there were a lot of big, exciting changes. Here we’re looking back on three changes in the space which we thought were particularly […]


By
Jamie

07
September
2016
atom tips
  • PPC

We get it. Google AdWords is where the PPC volume is at, so you spend your time crafting and perfecting your account, whilst your Bing Ads account doesn’t get the level of attention it quite deserves…or maybe you haven’t even started a Bing Ads account. Yet, there are many reasons why running on Bing Ads […]


By
Stacy

26
May
2016
atom thought
  • PPC

OK, so before I start, let me just caveat a few things. I was brought up by an army dad and He. Loved. Rules. In all honestly, I love rules, too. However, in the crowded world of Search, sometimes blindly following the rules can lead to a lack of creativity and stand-out, and can ultimately […]


By
Ankur

14
March
2014
atom tips
  • PPC

‘Big Data’ has been one of the buzzwords of 2014 so far. According to the researchers at St Andrews University, it’s the “storage and analysis of large and complex sets of data using a series of techniques including but not limited to machine learning”. Google has been one of the early adopters and now provides […]


By
Iain

12
March
2014
atom tips
  • PPC

“Include your primary keywords in your headline and ad text”. Google’s guide on improving ad quality reminds us to include keywords in the ad texts (especially in the ad’s headline) to “show people that the ad is directly relevant to their search”. Similarly, number 1 in Bing’s 10 Tips for Writing Successful PPC Ads is […]


By
Matt

30
May
2013
atom tips
  • Google
  • PPC

This post describes an interesting PPC ad testing idea. But don’t worry, it probably won’t work for you. Even when you work for a PPC marketing agency, often easy to get stuck in the mindset of “best practice” when writing PPC ads. You insert your keywords, craft a killer call to action, spend your character […]


By
Corinne

10
April
2013
atom thought
  • Google
  • PPC

In February, Google launched Enhanced Campaigns, a major change to the way pay per click marketing is managed. The change, as we pointed out back in February, infuriated diligent advertisers like us, who were quick to point out that Enhanced Campaigns would not offer the crucial ability to make mobile bid adjustments at ad group level. […]


By
atom42

11
February
2013
atom thought
  • PPC

Google’s Enhanced Campaigns are being pitched as a way to streamline PPC marketing by targeting multiple devices within the same campaign. But how will the change affect advertisers like us? Well, one major problem we see is the removal of keyword level bids for mobile. Google’s solution – a bid multiplier to be used across […]


By
Ankur

13
November
2012
atom thought
  • SEO
  • PPC

This post looks at two different changes brought in by Google, and asks the question: does Google put the needs of the PPC community above those of SEOs (search engine optimisation professionals)? Google 1 – SEO – 0 In October 2011, Google stopped sharing data with publishers which showed how people searched for and found […]


By
Ankur

26
September
2011
atom thought
  • PPC

It’s no secret that a well managed stock portfolio and a good pay per click (PPC) account can both yield a high return on investment. And in each case, while it’s easy to set up an account and get started, managing one can be quite complex. But the similarities don’t end there. This post highlights […]