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By
Joshua

30
December
2016
atom thought
  • SEO

As Google release their Year in Search trends data, we at atom42 have started to reflect on the ups and downs, changes and trends that occurred in search in 2016, to better understand the changes, their impact and what it may signal for search in 2017. Below you’ll find some of the bigger changes to…


By
atom42

12
May
2016
Blog
  • SEO

When did SEO get so trendy? We’d hazard a guess that the audience at April’s BrightonSEO was around 70% hipster. We also thought it was the biggest & best BrightonSEO EVER, & Twitter agreed: What’s more, event organiser Kelvin Newman announced that September’s conference will be held at a bigger venue, the Brighton Centre, after…


By
Rich

18
May
2015
atom thought
  • SEO

Mobile is on every marketer’s mind at the moment. Last month, Google released their new mobile algorithm, nicknamed “mobilegeddon”, so now we all have responsive, mobile friendly stamped websites… right? In addition to this, Google recently announced that mobile search volume now outweighs desktop in many countries. This is a real turning point for mobile…


By
Kris

05
March
2015
atom thought
  • SEO

Reece was the most experienced bicycle mechanic in his area. He had run a successful workshop for 20 years. Reece wanted to allow cyclists to find his business online, and had decided to create a website for his shop. Being the thorough businessman he was, he read the Google webmaster SEO guidelines: “Create a useful,…


By
Jamie

15
July
2014
atom tips
  • SEO

Outreach can be tough. If you don’t go about it the right way, you’ll end up sending out a barrage of emails, only to be met with a muted or negative response from every single person you’ve contacted. Using this scattergun approach, you might think: ‘if I email 100 people, I’m guaranteed that at least…


By
Jyoti

25
June
2014
atom thought
  • SEO
  • Social Media

Think competitive rivalry during the World Cup is confined to the pitch? Think again. With the World Cup being one of the most reported events in the media and a global platform for fans, it’s no surprise that each year, brands pull out all the stops to leverage the event and connect with existing and…


By
Corinne

18
June
2014
atom tips
  • PR
  • SEO

The atom42 site has quite a few press links on its homepage. In fact, it’s starting to look a little cluttered. Well, there’s a secret to our online PR success, and that’s a certain media enquiry service that lets us know when there’s an opportunity to contribute our expertise to people who might find it…


By
Corinne

27
August
2013
atom tips
  • SEO

As Google’s search algorithm becomes more and more sophisticated, pressure is mounting on SEOs to figure out what exactly will make their clients’ websites rank today. Should we be concentrating on links, reviews, mentions, social indicators, content or something else? While there are plenty of interesting studies going on in this space, it’s easy for…


By
Corinne

04
June
2013
atom tips
  • SEO

If you’ve just started blog writing and you’re looking to gain traffic and engagement, these tried and tested tips will put you strides ahead of your competition. 1. Lists and tips (and lists of tips) are always popular I’ve often wondered if the trend for lists would die out. It’s been so successful with bloggers…


By
Corinne

23
May
2013
Blog
  • Google
  • SEO

Have you checked your rankings recently? If not, you may have a pleasant surprise (or a nasty shock) coming your way, following the deployment of ‘Penguin 2.0’, Penguin’s smarter, more agile younger brother. As announced by Search Engine Watch, and Matt Cutts himself, the new generation of Penguin was rolled out on Wednesday. But the…