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By
Jyoti

25
June
2014
atom thought
  • SEO
  • Social Media

Think competitive rivalry during the World Cup is confined to the pitch? Think again. With the World Cup being one of the most reported events in the media and a global platform for fans, it’s no surprise that each year, brands pull out all the stops to leverage the event and connect with existing and…


By
Iain

04
June
2014
atom thought
  • Social Media

Last month, as part of a major push to make their foods more appealing to adults, Birdseye opened pop up restaurant in London to launch their new ‘Inspirations’ range. The catch? Instead of paying with cash, diners upload a photo of their meal to Instagram using hashtag #BirdsEyeInspirations. The pop-up’s launch secured serious news coverage,…


By
Iain

06
February
2014
atom thought
  • Social Media

If last year’s introduction of hashtags and the more recent addition of its ‘Trending’ feature are anything to go by, Facebook is determined to convince users and advertisers that it’s a credible alternative to Twitter for real-time conversations. Last Sunday’s Super Bowl was seen by many commentators as an important battleground in the ongoing fight…


By
K Parker

18
June
2013
atom thought
  • Social Media

They say that imitation is the best form of flattery, and whoever “they” are, they could be right! For the second time in the past month, Facebook have followed in the footsteps of their arch enemies in the social space (Twitter) and introduced hashtags (#) to help users find conversations and stories. One of my…


By
Kate Parker

10
June
2013
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  • Social Media

Facebook recently announced the launch of Verified Pages and Profiles. Following in the steps of Twitter & Google+, verified accounts are now denoted by a little blue tick icon on the page and in Facebook’s search results. What’s good about this? If you come home to find a friend request from Justin Beiber, you’ll know…


By
Matt

08
May
2013
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  • Social Media

In the last year, Twitter has become the go to place for information about your consumers and potential consumers. But as a heaving hotchpotch of meaningless hashtags, cat memes and employees-gone-rogue commandeering their brand’s feed, it’s easy to dismiss Twitter at first glance and conclude you can make more meaningful assessments elsewhere. That’s where tools…


By
Corinne

01
May
2013
Blog
  • Instagram
  • Social Media

The ‘Instagram Act’ could see private photos from sites like Instagram being taken and used for commercial purposes. Following the Enterprise and Regulatory Reform Act receiving Royal Assent to become a law last week, UK photography rights have become the focus of worldwide attention. The change to the law means that ‘orphan works’, or photos…


By
Kate Parker

02
April
2013
Blog
  • Facebook
  • Social Media

Facebook recently announced that they’re rolling out a new feature: ‘reply’. Sitting alongside ‘like’, ‘comment’ and ‘share’, ‘reply’ aims to make it easier to navigate through conversation threads, and respond to the comment the user is addressing, directly beneath that comment: The social giants will also be prioritising comments based on their engagement, so that…


By
Matt C

25
March
2013
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  • Social Media

Facebook recently launched their Pages Manager App on Android (having done so on iOS in May last year). That’s great news for me – a laggard for only having an Android – and enables me to have almost complete control over brand Facebook pages from the palm of my hand. Why we like it It’s a…


By
Corinne

11
March
2013
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  • Social Media

Getting to grips with social media can be tough. What should you be saying about your brand, and how should you deal with negative comments? Here are a few social media dos and don’ts we’ve learned along the way… DON’T: Tell people to ‘like’ you Telling people to do something is a sure-fire way to…