In a world of media and marketing, the importance of content often gets underplayed.

Search engine optimisation (SEO) experts will talk to you about ‘keyword density’ and ‘proximity’, whilst marketing experts will talk to you about ‘stickiness’ and ‘tone’. While we do consider the above, we do so with the benefit of an intrinsic understanding of what consumers are actually using.

How we optimise content at atom⁴²
Content really is king. Managing it alongside the wealth of information gathered by a thorough acquisition campaign secures its throne.

By analysing user search volumes together with onsite conversion data, we achieve real insight into the consumer zeitgeist. This helps us in a number of ways. Firstly, we are able to make sure a site is well structured, offering all the content which is relevant and useful to your users.

Secondly, it enables us to optimise content on a specific page so that it is perfectly aligned with the content used by the consumers. Making sure the first page a user sees contains words and phrases which they were expecting reduces bounce rate and ensures more people engage with your brand.

All changes are tracked so we know exactly what page converts people best on a keyword by keyword basis, as well as what layout or image works best at converting users.

Articles and press releases
Content is no longer limited to what's on your site. We are also able to distribute, track and optimise press releases and articles to help drive awareness and site visits, as well as natural rankings.