Email marketing and customer relationship management (CRM) can form a particularly potent combination within an acquisition campaign. Together, they can deliver a steady stream of new customers as well as increased loyalty and basket value from current customers.

We work with our clients to make sure they are maximising the return on their current consumer base, whilst also achieving overall customer growth.

Life time value (LTV)
For many businesses, the life time value of returning customers goes way beyond the initial acquisition. Maximising the percentage of repeat visits your site receives can grow the LTV of a new consumer and help offset the increasing costs of the initial acquisition.

Due to the nature of the internet, users have become increasingly fickle and, as a result, it’s becoming more and more beneficial to keep them engaged.

Cross selling
It can be lucrative to market an additional product towards an already loyal customer, whilst ensuring that the existing good relationship with the customer remains intact. Once again, the value of a returning customer is crucial.

Two-way communication
Whether or not you make the effort to do the necessary market research to improve a product and further define your target market could make or break your business.

With two-way communication by email, forums and / or blogs, you give the customer a chance to voice their opinions and experiences, and from there you have the opportunity to channel this information back into improving your business.