For years, search engine optimisation (SEO) has been referred to as a ‘dark art’.

In reality, good search engine optimisation is not a dark art at all. Any above board natural SEO company will be focusing solely on what we call ‘white hat’ SEO, steering well clear of dodgy link exchange and keyword spamming content.

Our approach to SEO is simple. We understand that top rankings can no longer be achieved simply with ongoing tweaks of code and content, but rather they require input and collaboration from many parts of the business.

At atom⁴² we pride ourselves not only on educating our clients so that they feel comfortable in their knowledge of the space, but also in being the central point in driving forward all SEO strategy.

A synergy of skills
In today's marketplace, a strong search engine optimisation strategy will involve more than a few coding geniuses tweaking content and HTML for months on end.

Web design companies, public relations agencies, in-house technical teams, content writers, marketing teams, bloggers and affiliates can all contribute to a successful SEO campaign - they simply need to be educated so that they understand how their actions can contribute to the rankings of the site.

‘Thinking linking’ mindset
We work not only to optimise the structure, code and content of a website, but also to optimise offline PR activity and, indeed, all offline activity, due to our ‘thinking linking’ mindset, which we encourage all of our clients to adopt.

We also work with article submission, PR and partnership optimisation to ensure an element of ongoing, natural link development so that rankings are sustained as time passes and algorithms change.