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Andy gives expert view on user generated content

Once agin, Andy is in the news giving his expert opinion on all matters online. This time, the subject is user generated content (UGC).

'Tech savvy entrepreneur' Andy advises site owners to make use of the available tools to listen carefully to what their audience is saying online.

“Download TweetDeck and set up some feeds so you can find out what consumers are saying about you and your competitors,” he says.