Pay-per-click (PPC) search was destined to be the golden child of online marketing since November 21, 2000 - when GoTo.com announced it was launching in the UK.

The concept of pay-per-click - paying only when a user actually clicked - was as compelling as it was simple - laying the foundations for what is now the leading medium in online marketing.

How things have changed...
As the pay-per-click market has matured, so have marketeers’ strategies. Improvements in the accessibility of tracking systems means that people are now easily able to track, analyse and optimise their PPC search campaigns. This, if done well enough, will ensure that their pay-per-click campaigns remain 'return on investment' (ROI) positive while the levels of competition continue to increase.

PPC search at atom⁴²
While we are not just a PPC search agency, our team have been working with pay-per-click since 2000. We understand the importance of a well structured, clinically managed pay-per-click campaign within any acquisition campaign.

PPC search is a formidable marketing channel, commanding a significant proportion of marketing budgets worldwide. This is because search engines represent the ultimate marketplace for an advertiser to engage with a potential consumer - a designated area for motivated, active consumers to bait companies and organisations with their potential custom.

Our ‘holistic’ approach
Our approach to PPC search doesn't stop at driving relevant traffic. We take a holistic approach to acquisition and understand that pay-per-click is simply one tool of the many available to us. There is little point in getting relevant people to your site if they then leave immediately.

For more information on how we use PPC search to drive both acquisition and insight, give us a call on 0207 462 9070