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Mobile

STAYING AHEAD OF THE PACK IN A MOBILE-FIRST WORLD

You’ll have no doubt heard for many years that ‘this is the year of mobile’. While it sounds a cliché, it really is true now. Google revealed back in May 2016 that the volume of mobile searches had overtaken desktop globally for the first time, and they’re now building a new ‘mobile-first’ index.

Mobile should be at the forefront of your digital strategy. Our web development team can help optimise your site for mobile – even build an entirely new responsive one – to make the most of a mobile-focused marketing campaign. We can optimise your PPC accounts for mobile, as well as driving app activity via paid media, and organically through app store optimisation.

With the mobile-first index, Google all but confirmed what search marketers have been saying for years: the age of mobile is here.

With this mobile age comes a whole new set of opportunities to connect with, engage and speak to your audience. For organic search, local SEO provides personalised results based on location. For PPC, extensions and mobile ads offer more opportunities for bespoke messaging, calls to action and supporting content. We ensure that each of these areas, and everything in between, is optimised and driven to provide the highest possible performance.

Typically, customers will visit your site more than once before they convert, and often, these visits will occur on different devices. That’s where a responsive design can help you to deliver a consistent user experience, regardless of how your customers make contact.

Having a website that looks great on desktop devices is not enough. For a website to perform, it needs to look beautiful, and function perfectly, across all device types and all screen sizes. Every website built by us is designed to work on any screens, regardless of the size, device or browser. So, your message is never lost behind a website that doesn’t render correctly.

Developing an app can be a great way of staying connected with your customers. But even a well designed, usability tested app is useless unless it can be easily found. That’s where App Store Optimisation comes in.

We started out life as a search agency. As such, we understand how to rank and generate a high click through rate across a multitude of search engines – app stores are no different.

Our team of search specialists, designers and developers will work with you to create every element you need to stand the best chance of ranking and driving downloads. Need an eye catching logo? We can design it. Need keyword and demographic information to refine your targeting? We have the tools and experience to get you that data.

With the mobile-first index, Google all but confirmed what search marketers have been saying for years: the age of mobile is here.

With this mobile age comes a whole new set of opportunities to connect with, engage and speak to your audience. For organic search, local SEO provides personalised results based on location. For PPC, extensions and mobile ads offer more opportunities for bespoke messaging, calls to action and supporting content. We ensure that each of these areas, and everything in between, is optimised and driven to provide the highest possible performance.

Typically, customers will visit your site more than once before they convert, and often, these visits will occur on different devices. That’s where a responsive design can help you to deliver a consistent user experience, regardless of how your customers make contact.

Having a website that looks great on desktop devices is not enough. For a website to perform, it needs to look beautiful, and function perfectly, across all device types and all screen sizes. Every website built by us is designed to work on any screens, regardless of the size, device or browser. So, your message is never lost behind a website that doesn’t render correctly.

Developing an app can be a great way of staying connected with your customers. But even a well designed, usability tested app is useless unless it can be easily found. That’s where App Store Optimisation comes in.

We started out life as a search agency. As such, we understand how to rank and generate a high click through rate across a multitude of search engines – app stores are no different.

Our team of search specialists, designers and developers will work with you to create every element you need to stand the best chance of ranking and driving downloads. Need an eye catching logo? We can design it. Need keyword and demographic information to refine your targeting? We have the tools and experience to get you that data.

We have driven installs & usage of Drinkaware’s unit tracker app through display, social, and search campaigns

We created a ‘score card’ app, ranking second only to Sky Sports in the app store sports category

We ran mobile campaigns on social and search to drive a 44% uplift in app downloads

We ran Facebook app install ads, successfully reducing cost per download by 77%

We love to talk about our work!

But we'd rather talk to you to find out how our skills and expertise combined with your opportunities can lead to fresh, new and exciting ways to reach your business goals. Why don't you drop us a line?

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