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Measurement

CONTINUOUS IMPROVEMENT BASED ON THE RIGHT DATA

Let’s say you invest lots of money in our excellent services. How do you know you’re getting a positive ROI? What does success look like? Tracking and reporting form an essential part of our offering – this is how we prove to you that we’re doing a good job! It’s about much more than that though. It’s also a great way to delve into things that don’t work so we can improve them, and it’s a great way to keep tabs on how competitors are doing. We’ve got lots of examples of the kind of reports we do for our clients, but it really depends on the services we’re providing for them. Our reporting, like our service, is completely bespoke and tailored to your needs and objectives.

We are experts at setting up, configuring, and analysing data with Google Analytics. We can advise on tracking errors: zero bounce rate, self-referral issues and double-counted page views are all surprisingly common.

Once everything is set up properly, we use data to make decisions on how a website can be optimised for user experience, search engines, and for your conversion process.

We analyse basic usage stats along with other reporting features like events, custom reports and conversion funnels, to bring to light what is working well and what could be improved.

  • Fixing data errors
  • Account setup
  • Conversions & goal funnels
  • Events
  • Filters
  • AdSense & AdWords linking

Google Tag Manager is an extremely powerful tool for allowing you to track and measure all aspects of your website’s performance. It allows you to track any type of interaction on your website, without requiring costly work from a web developer to make changes to a site’s code.

We have worked with version 1 and now version 2 of Google Tag Manager to achieve complex eCommerce integrations and highly customised user behaviour tracking.

  • Container setup
  • eCommerce setup
  • Event / user tracking

We know that clicks to your website are only part of the story. We use phone call tracking software that can inform you which marketing sources are generating the most phone calls for your business. We have even implemented sale value data based on the outcome of individual phone calls. This way, you are able to see the precise ROI on customers who call your business from different marketing sources.

We even help our clients go a step further in identifying ways to improve sales conversions on calls by listening to recordings of phone calls made to the business. Our software can automatically record these calls, and it requires no change to software at your business.

Keeping a view across competitors is essential if you want to stand out online. For our clients, we track several aspects of how their competitors are performing.

We automatically track our clients’ competitor websites to see which new pages have been added over time, along with looking at which kinds of PPC ads they are running to ensure the copy for our clients is fresh. We also look at their websites’ performance in terms of traffic estimates and web rankings to identify new keyword areas that are not already being tapped. This provides the perfect data to feed your marketing strategy and develop new, unexplored ways of increasing your revenue.

We use several pieces of software to track our clients’ website performance over time. Site explorer tools are invaluable for highlighting areas of opportunity for new links, as well as reporting on links that are potentially indicators of spam.

Visibility, traffic and rankings are tracked with Google Analytics along with a slew of other tools that enable us to tell you frequently, accurately and comprehensively how your site is performing in organic search results.

We are experts at setting up, configuring, and analysing data with Google Analytics. We can advise on tracking errors: zero bounce rate, self-referral issues and double-counted page views are all surprisingly common.

Once everything is set up properly, we use data to make decisions on how a website can be optimised for user experience, search engines, and for your conversion process.

We analyse basic usage stats along with other reporting features like events, custom reports and conversion funnels, to bring to light what is working well and what could be improved.

  • Fixing data errors
  • Account setup
  • Conversions & goal funnels
  • Events
  • Filters
  • AdSense & AdWords linking

Google Tag Manager is an extremely powerful tool for allowing you to track and measure all aspects of your website’s performance. It allows you to track any type of interaction on your website, without requiring costly work from a web developer to make changes to a site’s code.

We have worked with version 1 and now version 2 of Google Tag Manager to achieve complex eCommerce integrations and highly customised user behaviour tracking.

  • Container setup
  • eCommerce setup
  • Event / user tracking

We know that clicks to your website are only part of the story. We use phone call tracking software that can inform you which marketing sources are generating the most phone calls for your business. We have even implemented sale value data based on the outcome of individual phone calls. This way, you are able to see the precise ROI on customers who call your business from different marketing sources.

We even help our clients go a step further in identifying ways to improve sales conversions on calls by listening to recordings of phone calls made to the business. Our software can automatically record these calls, and it requires no change to software at your business.

Keeping a view across competitors is essential if you want to stand out online. For our clients, we track several aspects of how their competitors are performing.

We automatically track our clients’ competitor websites to see which new pages have been added over time, along with looking at which kinds of PPC ads they are running to ensure the copy for our clients is fresh. We also look at their websites’ performance in terms of traffic estimates and web rankings to identify new keyword areas that are not already being tapped. This provides the perfect data to feed your marketing strategy and develop new, unexplored ways of increasing your revenue.

We use several pieces of software to track our clients’ website performance over time. Site explorer tools are invaluable for highlighting areas of opportunity for new links, as well as reporting on links that are potentially indicators of spam.

Visibility, traffic and rankings are tracked with Google Analytics along with a slew of other tools that enable us to tell you frequently, accurately and comprehensively how your site is performing in organic search results.

We integrated our marketing reports with aspect’s internal data, improving ROI from online channels

We set up Advanced Google Analytics to track user behaviour on Drinkaware’s softer pages, tracking tool usage and behaviour change

We listened to the calls we were driving with PPC campaigns, tweaking ads and landing pages to improve call quality

We set up competitor price tracking, allowing us to quickly respond to market price changes, minimising impact on sales

We love to talk about our work!

But we'd rather talk to you to find out how our skills and expertise combined with your opportunities can lead to fresh, new and exciting ways to reach your business goals. Why don't you drop us a line?

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