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Migration Support

Designing or developing a new version of your website is exciting, but can also be a disaster without a good migration plan.

ARE YOU THINKING ABOUT LAUNCHING A NEW SITE?

Too many times we’ve seen brand managers come to us distraught after a poorly planned website migration. Without the proper technical measures put in place, you can end up with lost rankings, broken links and, even worse, SEO penalties. Don’t let this happen to you!

Our technical experts are adept at guiding development agencies and teams through migrations from a unique SEO perspective. If you’re planning a new website, get in touch with us as soon as possible, as we can help out with SEO structural planning and URL changes, and also advise on information architectures.

There are numerous aspects of a website redesign or redevelopment that can impact a website’s rankings. If the old website ranks well for key terms as a result of excellent on-site copy, or if it loads extremely quickly, then these attributes should be at least as strong on the new website. If not, the site will likely lose rankings for keywords – even though the design might look better or have more user functionality.

Analytics migration
Robots.txt
Canonical tags
Site speed
301 redirects
Optimising copy
XML sitemaps
URL structure
Search Console configuration

A key part of a migration is setting up 301 redirects for any URLs that will change on the new site.

We compile a list of all URLs and links that exist on the old site, and ensure that every single URL resolves, so that search engines crawlers don’t see any errors when they visit the new site.

User behaviour monitoring
Crawling
Redirect testing
PPC URL updates
Search Console monitoring

The periods before, during and following a migration are often associated with Google Analytics tracking errors. We have ample experience of transitioning websites while keeping tracking data intact and correct.

Common issues we see are when the development site sends data to the live site which can make live traffic seem higher. Sometimes, analytics tracking is omitted entirely, and sometimes it is set up in a different way which makes it impossible to compare traffic before and after the migration.

Checking tracked events
Avoiding self-referrals
Avoiding data gaps
Account and view filters
Preventing double-counted views
Setting up Google Tag Manager

Sometimes, for a website migration, it is necessary to change the structure of URL levels – or maybe even to change all URLs completely.

We help clients to make the right choices when rewriting URLs to ensure that they are search engine friendly, as well as understandable by users.

There are numerous aspects of a website redesign or redevelopment that can impact a website’s rankings. If the old website ranks well for key terms as a result of excellent on-site copy, or if it loads extremely quickly, then these attributes should be at least as strong on the new website. If not, the site will likely lose rankings for keywords – even though the design might look better or have more user functionality.

Analytics migration
Robots.txt
Canonical tags
Site speed
301 redirects
Optimising copy
XML sitemaps
URL structure
Search Console configuration

A key part of a migration is setting up 301 redirects for any URLs that will change on the new site.

We compile a list of all URLs and links that exist on the old site, and ensure that every single URL resolves, so that search engines crawlers don’t see any errors when they visit the new site.

User behaviour monitoring
Crawling
Redirect testing
PPC URL updates
Search Console monitoring

The periods before, during and following a migration are often associated with Google Analytics tracking errors. We have ample experience of transitioning websites while keeping tracking data intact and correct.

Common issues we see are when the development site sends data to the live site which can make live traffic seem higher. Sometimes, analytics tracking is omitted entirely, and sometimes it is set up in a different way which makes it impossible to compare traffic before and after the migration.

Checking tracked events
Avoiding self-referrals
Avoiding data gaps
Account and view filters
Preventing double-counted views
Setting up Google Tag Manager

Sometimes, for a website migration, it is necessary to change the structure of URL levels – or maybe even to change all URLs completely.

We help clients to make the right choices when rewriting URLs to ensure that they are search engine friendly, as well as understandable by users.

A SOUND MIGRATION PLAN CAN PREVENT THE LOSS OF RANKINGS

OUR WORK IN SITE MIGRATION

We ensured Drinkaware’s site restructure did not hurt their organic rankings and implemented effective onsite tracking

We successfully migrated Premier’s old site onto a new platform, increasing their organic site traffic

Bounty asked us to repair a poor migration. We regained their previous rankings and more within four months

We migrated the website onto a new platform, maintaining top rankings on highly competitive keywords

We love to talk about our work!

But we'd rather talk to you to find out how our skills and expertise combined with your opportunities can lead to fresh, new and exciting ways to reach your business goals. Why don't you drop us a line?

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