After coming under intense scrutiny for the way it handles user data, the issue of fake news, and further revelations about political ad-targeting before the 2016 U.S. elections, Facebook’s reputation took a hit in 2018. Their stock price has also fallen, and some shareholders called for Mark Zuckerberg to resign as chairman. Despite Zuckerberg committing […]
A NO NONSENSE DIGITAL MARKETING AGENCY
Working in partnership with our clients, we mould around internal teams to provide support in the areas where they’re needed most to provide and deliver a well-connected acquisition focused digital marketing strategy. A straight-talking bunch of 40 ‘atoms’, based in London, who love what they do and care about who they do it for. If you’re ready for a refreshingly different take on the tired old client-agency relationship, we’d love to help.
Consultancy & Training
For short term, one-off projects e.g. SEO audits, PPC account builds, content strategy docs etc. that need an injection of expertise.
Ongoing digital activity including SEO, PPC, display, design and development, UX & social media, with full reporting & analytics.
atom stands for ‘acquisition through online marketing’ and that’s exactly what we do – create and manage innovative online marketing campaigns to help you acquire more business – whether that’s leads, sales, donations or page impressions. The ’42’ is a reference to The Hitchhiker’s Guide to the Galaxy; the Answer to the Ultimate Question of Life, the Universe and Everything. How does this translate to what we do? We strive to ask the right questions rather than chasing answers, challenge our clients, and understand your priorities before we start work.
Following on from a usability testing project, we recommended a new website for Premier Training International, a personal training and fitness course provider, to improve their onsite conversion rate for prospectus requests and online enquiries.
Leaning on the results of our usability testing study, we designed and built a fresh new site with a greater focus on conversion points, as well as being fully integrated with the client’s bespoke lead management software.
National Accident Helpline
National Accident Helpline were our first client, and over the 10 years we have worked with them their online conversions have grown by 600%, exceeding their targets and keeping within desired CPA. This has been achieved through aggressive PPC management, executing creative SEO campaigns (getting them to the coveted number one position for their core terms), remarketing, partnerships, and social.
We also write all the content for the site and provide a full suite of reports which are used by all levels of their business. More recently, we’ve built and launched their new site, alongside a successful site migration.
We helped deliver ‘A force for change’ – a search campaign that won two awards from Drum and UK Search awards. The campaign’s focus was on educating users, and behavioural change surrounding alcohol use.
Studying user behaviour on-site enabled us to better understand what users wanted, and therefore what content we should be creating. This led to a brand new content campaign, driving over 30 new #1 rankings, over 8 million visits to behaviour change pages, and close to half a million using ‘cutting down’ tools in one year.
Digital Agency on
The entire company are a delight to work with. atom42 are methodical in their approach, dedicated to exceeding targets and go above and beyond in their efforts to deliver results.
Since 2007 atom have defined our online strategy with a refreshingly different commercial style. They care about our business as if it was their own, working with discipline alongside all our business stakeholders to deliver the best results. I have no hesitation in recommending them as an online media partner for any business.
It was a pleasure dealing with such a professional team and now being an owner of the most beautiful new website. I would recommend Atom 42 to anyone that was looking for a digital marketing company.
I have worked with Atom 42 for years now. Not only are they a great company to work with, they are wonderful people. Knowledgeable, personable and efficient.
The atom42 team are an integral part of business and I would recommend atom42 to anyone who is looking for an online and digital marketing agency.
Google are pretty transparent on their feelings towards site speed. Faster is better. They even back it up with a pretty scary stata 53% of users will leave a page if it hasn’tloaded within 3 seconds. What’s clear here, is that site speed isn’t an SEO thing, it’s a user thing, and increasing your site […]
In this edition of Industry watch, we’re focusing the spotlight on ASOS. Yes, this is another website redesign gone wrong story. The shocking twist – somehow even the biggest online businesses out there struggle to get this right. Dislike Your New Look! – Yours Sincerely, Googlebot In December 2017 ASOS changed the look of their […]