It’s fair to say that the Coronavirus pandemic has shaken up social media this year, causing a huge shift in the types of content people post and engage with. At a time when we’re all forced to stay apart, we’ve seen a real movement towards users and brands using social as a means of support […]
Coronavirus is impacting us all; and with this, user behaviour changes as everyone is desperately searching for answers and information online during a very uncertain time. We had a look at search data to see how much information people in the UK want to know and what questions they are asking… Comparing searches for historical […]
When nofollow tags were introduced by Google in 2005, they were a way to instruct Google not to count any link marked with nofollow as a ranking signal to the search algorithm – and also as a signal to Googlebot not to crawl or index any URL marked with nofollow. However, last year, Google published […]
Here, we explore Google Discovery ads, and how it has been performing for us and our clients. We also suggest what you should look out for if you’re considering using a Discovery campaign, including how to prevent automatic expansion. What are Google discovery ads? Google discovery ads were launched by Google in beta at the […]
Google released Local Campaigns in the middle of 2019. While its capabilities for brick-and-mortar locations are exciting, some marketers are hesitant to run this type of campaign because of the lack of control. There are no bid adjustments, no placement, demographic, or device targeting, and even ad scheduling is nowhere to be found. In today’s […]
Here at atom, we love taking on the odd challenge or two. We’re encouraged to push ourselves to the next level, learn new skills and be willing to take a step outside of our comfort zone once in a while. However, I never really knew how large of a step I’d ever take out of […]
Read the latest round-up of social media updates from our specialist, Nick. Instagram updates November 2019 Instagram announce global expansion of hidden like counts test After Instagram revealed that they had “positive” feedback from early tests in countries like Australia, Brazil, Japan and Ireland, the experiment to hide like counts has been broadened to all […]
