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atom42 Digital Marketing Blog

Latest news, thought leadership and digital marketing advice


By
Nick

08
November
2019
atom tips

New social media apps pop up all the time, but only a select few really become a worldwide success. TikTok is quickly gaining popularity and is being tipped to rival the main platforms very soon. Haven’t heard of it? Don’t worry, this summary will bring you up to speed: What is TikTok, and how does […]


By
Nick

05
November
2019
News
  • Social Media

Our Social Media Specialist Nick rounds up the latest news and suggested reading from the world of social media. Instagram have been busy over the past month, launching a new messaging app “for close friends” named ‘Threads‘, creating a new ‘Restrict‘ mode to limit bullying and removing the ‘Following‘ tab in the Activity feed. Instagram […]


By
Bexy

25
October
2019
#atomlife
  • atomlife
  • worldfoodday

You may or may not know that it was World Food Day last week – a day for feasting that we have readily gobbled up every year for the past 6 years! Every year, we celebrate World Food Day because we love a good excuse to:  Explore foods that are significant to our colleagues Eat […]


By
Nick

21
October
2019
atom tips
  • facebook ads
  • ad breaks

In September 2018 Facebook rolled out a new feature called ‘Ad Breaks’, enabling publishers to monetise their organic video content if they meet certain criteria. This year we’ve successfully used this for one of our clients BoxNation. Here’s some further information into how they work: Learn more about Ad Breaks What are Ad Breaks? Short […]


By
atom42

02
October
2019
News
  • Social Media

Each month, atom42’s resident Social Media Specialist, Nick Munday, will be rounding up the most noteworthy and interesting changes from the world of social media, and providing some food for thought with suggested reading. Facebook updates September 2019 Facebook publish guide to ‘Build a Strong Brand’ This looks at key branding elements and modern data-gathering […]


By
atom42

06
September
2019
News
  • Google
  • SEO
  • ranking factors

When it comes to SEO, there are thousands of search experts the world over accustomed to sticking their finger in the air to see which way the Google algorithm wind will blow that week. With continual updates and some pretty monumental changes over the course of 2019, accumulating those thoughts to figure out exactly what […]


By
atom42

02
August
2019
#atomlife
  • adventure

As an online marketing agency, we’re no strangers to throwing ourselves in at the deep end, given how quickly the digital space moves. Last week, a group of 19 atoms went one step further and took on a challenge that well over half of us would never have even contemplated before; tackling the infamous Yorkshire […]


By
atom42

01
February
2019
atom tips
  • PPC
  • automation
  • reporting
  • smart bid

Now onto the third and final part  of our PPC automation series; reporting and analysing (if you missed parts one and two, you can find them here and here). This is an important step that requires some planning and consideration ahead of your transition in to automated bidding strategies.  Due to automation being a relatively […]


By
Nick

02
January
2019
atom thought

After coming under intense scrutiny for the way it handles user data, the issue of fake news, and further revelations about political ad-targeting before the 2016 U.S. elections, Facebook’s reputation took a hit in 2018. Their stock price has also fallen, and some shareholders called for Mark Zuckerberg to resign as chairman. Despite Zuckerberg committing […]


By
Rich

22
November
2018
atom thought
  • AMP
  • Conversion Rate
  • Site Speed

Google are pretty transparent on their feelings towards site speed. Faster is better. They even back it up with a pretty scary stata 53% of users will leave a page if it hasn’tloaded within 3 seconds. What’s clear here, is that site speed isn’t an SEO thing, it’s a user thing, and increasing your site […]