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atom42 Digital Marketing Blog

Latest news, thought leadership and digital marketing advice


By
atom42

02
October
2019
News
  • Social Media

Each month, atom42’s resident Social Media Specialist, Nick Munday, will be rounding up the most noteworthy and interesting changes from the world of social media, and providing some food for thought with suggested reading. Facebook updates September 2019 Facebook publish guide to ‘Build a Strong Brand’ This looks at key branding elements and modern data-gathering […]


By
atom42

06
September
2019
News
  • Google
  • SEO
  • ranking factors

When it comes to SEO, there are thousands of search experts the world over accustomed to sticking their finger in the air to see which way the Google algorithm wind will blow that week. With continual updates and some pretty monumental changes over the course of 2019, accumulating those thoughts to figure out exactly what […]


By
atom42

02
August
2019
#atomlife
  • adventure

As an online marketing agency, we’re no strangers to throwing ourselves in at the deep end, given how quickly the digital space moves. Last week, a group of 19 atoms went one step further and took on a challenge that well over half of us would never have even contemplated before; tackling the infamous Yorkshire […]


By
atom42

01
February
2019
atom tips
  • PPC
  • automation
  • reporting
  • smart bid

Now onto the third and final part  of our PPC automation series; reporting and analysing (if you missed parts one and two, you can find them here and here). This is an important step that requires some planning and consideration ahead of your transition in to automated bidding strategies.  Due to automation being a relatively […]


By
Nick

02
January
2019
atom thought

After coming under intense scrutiny for the way it handles user data, the issue of fake news, and further revelations about political ad-targeting before the 2016 U.S. elections, Facebook’s reputation took a hit in 2018. Their stock price has also fallen, and some shareholders called for Mark Zuckerberg to resign as chairman. Despite Zuckerberg committing […]


By
Rich

22
November
2018
atom thought
  • AMP
  • Conversion Rate
  • Site Speed

Google are pretty transparent on their feelings towards site speed. Faster is better. They even back it up with a pretty scary stata 53% of users will leave a page if it hasn’tloaded within 3 seconds. What’s clear here, is that site speed isn’t an SEO thing, it’s a user thing, and increasing your site […]


By
atom42

19
November
2018
atom tips
  • PPC
  • automation
  • ad testing

In part 1 of our PPC automation series, we talked about bidding. Here, in part 2, we’re going to cover the different ways in which you can automate the ad creation process (or at least partially) – once more with the goal of giving you more time to focus on work that really matters. Without […]


By
Weronika

10
October
2018
atom thought
  • SEO

In this edition of Industry watch, we’re focusing the spotlight on ASOS. Yes, this is another website redesign gone wrong story. The shocking twist – somehow even the biggest online businesses out there struggle to get this right. Dislike Your New Look! – Yours Sincerely, Googlebot In December 2017 ASOS changed the look of their […]


By
Jamie

14
September
2018
atom tips
  • Google
  • PPC

Levels of automation in paid search are rising fast, and we believe this is a change to be embraced. Automation – when done well – allows for more efficient management and optimisation of paid activity, ultimately freeing up time to focus on more strategic thought and action. In this series, we’re going to look at […]


By
Toni

12
March
2018
atom tips

In this digital age if you’re not optimising your content regularly, you’re not doing digital marketing right. But one thing we *think* many people aren’t doing is creating new, long-life content on your website and taking a step away from the quick and easy content often found on company blogs. Don’t worry, we’re not saying […]