020 7183 4210 020 3627 1405

atom thought


By
atom42

02
January
2018
atom thought

The data is undeniable: voice search is becoming more popular, with mass adoption of ‘home assistants’ continuing to increase through 2017. Below we explore how the trend for voice search looks moving into 2018 and beyond, how voice search impacts the way people search and what you can do to ensure you’re well placed to […]


By
Jamie

08
November
2017
atom thought

Paid search is often a crowded and competitive place. This is to be expected: if a keyword is commercially lucrative, and has a substantial search volume, anyone operating in that space is going to want to bid on it. And, with Google suggesting that you use the target keyword in your ad text – with […]


By
Paul

03
November
2017
atom thought

“That’s why I love agencies…”, said the Head of Digital of a large, well-known online brand. “I don’t have to worry about sickness or holidays, hiring and firing; they just take care of all that for me.” This is just one of many rationales I’ve heard for making the agency versus in-house decision. It’s a […]


By
Jamie

01
November
2017
atom thought

Google launched their ‘Smart Bidding’ technology a little over a year ago now – one which applies deep machine learning to automate bids during each and every auction, whilst taking into account a wide range of signals to set the optimal bid for that particular search, at that particular time. Now, it should be said […]


By
Stacy

27
October
2017
atom thought

Over the last year, I have spent almost 100% of my time receiving and responding to brands who need a new digital agency. My experiences have varied wildly, and I decided it’s now time to share the mistakes I believe brands make which make finding the most suitable agency very difficult. Not giving a clear […]


By
Brogan

24
October
2017
atom thought

If we ask you to think of a well known brand and logo, it’s likely your thoughts will drift towards the large and well known; Coca Cola and their vibrant red or Nike and their iconic “tick”. It’s this immediacy that every brand aspires to have, to be recognisable, to create their own unique logo […]


By
atom42

13
October
2017
News

You may have logged into your AdWords account recently to find that, moving forwards, Google will effectively take some liberties with your AdWords budget, making it possible to spend DOUBLE your daily budget, with this message visible in AdWords accounts: Yep, Google can now increase your daily spend by up to twice it’s set level […]


By
Kris

13
March
2017
atom thought
  • SEO

Dave was the most experienced bicycle mechanic in his area. He had run a successful workshop for 20 years. Dave wanted to allow cyclists to find his business online, and had decided to create a website for his shop. He read the Google webmaster SEO guidelines: “Create a useful, information-rich site, and write pages that […]


By
atom42

27
January
2017
atom thought

Following on from our coverage of the biggest changes in PPC in 2016, here we look forward to what we predict will be the some of the biggest topics in paid search for the year ahead, including the AdWords redesign, smart bidding, and a greater role for audiences. Without further ado… The AdWords redesign will […]


By
Jamie

23
January
2017
atom thought

Ever since Google introduced Expanded Text Ads (ETAs) back in July, advertisers and agencies have been testing the new ad format against regular text ads, to see how performance varies. On paper Expanded Text Ads sound perfect. Around 50% more ad text available to highlight key messages and USPs, making it easier to entice people […]