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atom thought

atom thought
29 Oct 2015
By atom42

Top 5 tips for great company culture

Always stack the office dishwasher correctly. If I could offer you only one tip for improving office culture, correct dishwasher etiquette would be it. Don’t put plates in diagonally or overload the cutlery tray. The long term benefits of stacking the dishwasher have been proven by scientists, whereas the rest of this advice has no…

atom thought
24 Sep 2015
By Andy

How existing relationships can help you win business

As a digital marketing agency, we’re constantly helping our clients connect with the right people online. But how do we gain new business for ourselves? Existing relationships are generally key. atom42 founder, Andy Atalla, gives his top insights from eight years of new business experience. Be picky Having a clear idea of the sort of…

atom thought
15 Aug 2015
By Jonny

Why empathy is key to business success

In a business context, empathy is crucial. Even with the financial and performance metrics that govern the business world, to be truly effective, empathy is hugely important. In agency side online marketing, not just knowing, but fully comprehending the business goals and concerns of a client is so pivotal that to overlook it would be…

atom thought
18 May 2015
By Rich

Why mobile traffic is more important than you think

Mobile is on every marketer’s mind at the moment. Last month, Google released their new mobile algorithm, nicknamed “mobilegeddon”, so now we all have responsive, mobile friendly stamped websites… right? In addition to this, Google recently announced that mobile search volume now outweighs desktop in many countries. This is a real turning point for mobile…

atom thought
17 Mar 2015
By atom42

How to have an authentic business

This week, the brand new ‘Authenticity Rules’ website went live. atom42 Director, Paul Egan, was invited to talk to the website’s creator, Craig Goldblatt, on the subject of authenticity in business. The video is transcribed below. CG: When you get to the end of your life; when you’re in your rocking chair and you look back…

atom thought
05 Mar 2015
By Kris

For many businesses, natural SEO is anything but natural

Reece was the most experienced bicycle mechanic in his area. He had run a successful workshop for 20 years. Reece wanted to allow cyclists to find his business online, and had decided to create a website for his shop. Being the thorough businessman he was, he read the Google webmaster SEO guidelines: “Create a useful,…

atom thought
17 Feb 2015
By atom42

Authenticity in the digital age

The American scholar and author Brené Brown gives a fantastic definition of authenticity, which I think is apt when applied to authenticity in business. She says: “Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The…

atom thought
27 Jan 2015
By atom42

Love is… Really good customer service

You can change the world with a slight shift in mindset. There is an invisible force in the universe working 24 hours a day, 7 days a week. You can’t see it, you can’t smell it, you can’t touch it, you can’t hear it and you certainly can’t taste it. All you can do is…

atom thought
14 Jan 2015
By atom42

13 online marketing predictions for 2015

The times, they are a-changin’ in the world of online marketing. The atoms’ combined predictions for 2015 feature a marked emphasis on local and mobile, which we see as being the major drivers of change this year. #1: Local search will explode this year Back in the summer of 2014, Google released Pigeon, an algorithm update…

atom thought
02 Dec 2014
By Corinne

5 reasons Santa needs an online marketing agency

Father Christmas must be fuming as unscrupulous imposters chip away at his carefully crafted, centuries-old brand. Every year, it seems to get worse. Just last week, homestyle consultant Laurence Llewelyn-Bowen was slammed after opening a third-rate, snowless grotto, where elves were spotted drinking and smoking and presents weren’t even wrapped. Meanwhile, youngsters in the Welsh…

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