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atom thought


By
atom42

11
November
2014
atom thought

The success of the John Lewis Christmas ad campaign ‘Monty the Penguin’, which has 12 million YouTube views and counting, as well as 25,000 Twitter followers, leads us to ask the question: ‘why’? What’s so special about this ad that it’s caught the hearts of the nation and become the standard talking point in pubs, […]


By
atom42

06
October
2014
atom thought

The Semantic Web is all about understanding the meaning behind entities and keywords. For years, Google has been indexing things like “Dolly Parton” and returning pages and blogs about her. Now, big G is beginning to understand the motivation behind that search and connecting previous and similar searches. If you search ‘Dolly Parton’ now, you […]


By
atom42

02
September
2014
atom thought

Part of the reason for the success of online marketing is the ability to plan our work in accordance with solid data. It’s no wonder, then, that when Google provides us with two versions of what ought to be identical data, and they don’t match up, it makes our job quite a lot harder. One […]


By
Jyoti

25
June
2014
atom thought
  • Social Media
  • SEO

Think competitive rivalry during the World Cup is confined to the pitch? Think again. With the World Cup being one of the most reported events in the media and a global platform for fans, it’s no surprise that each year, brands pull out all the stops to leverage the event and connect with existing and […]


By
Iain

04
June
2014
atom thought
  • Social Media

Last month, as part of a major push to make their foods more appealing to adults, Birdseye opened pop up restaurant in London to launch their new ‘Inspirations’ range. The catch? Instead of paying with cash, diners upload a photo of their meal to Instagram using hashtag #BirdsEyeInspirations. The pop-up’s launch secured serious news coverage, […]


By
Iain

06
February
2014
atom thought
  • Social Media

If last year’s introduction of hashtags and the more recent addition of its ‘Trending’ feature are anything to go by, Facebook is determined to convince users and advertisers that it’s a credible alternative to Twitter for real-time conversations. Last Sunday’s Super Bowl was seen by many commentators as an important battleground in the ongoing fight […]


By
Jyoti

10
October
2013
News

With over 435 million active users, Gmail is the primary email account for many users worldwide and unless you were busy saving the world, you will have noticed that the new Gmail inbox categorises your emails into three tabs: Primary, Social and Promotions. There’s also the option to have two additional tabs: Updates and Forums. […]


By
Andy

29
July
2013
atom thought

I recently did a talk for Figaro Digital on how empathy, expertise and generosity can drive success in online marketing. You can read some of the key points below… Why empathy, expertise and generosity are the real drivers of online marketing success We all want to grow our businesses, and we spend a lot of […]


By
K Parker

18
June
2013
atom thought
  • Social Media

They say that imitation is the best form of flattery, and whoever “they” are, they could be right! For the second time in the past month, Facebook have followed in the footsteps of their arch enemies in the social space (Twitter) and introduced hashtags (#) to help users find conversations and stories. One of my […]


By
Nicky

15
May
2013
atom thought

On Thursday we attended the Drum Marketing Awards and were thrilled to be presented with the ‘Digital Strategy of the Year’ award in conjunction with Gravity Road. This followed our online campaign for The Huffington Post, which featured celebrities including Alice Cooper, Richard Branson, Will Carling, Cherie Blair and TV presenter Cherry Healey. Our digital […]