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By
Corinne

10
April
2013
atom thought
  • Google
  • PPC

In February, Google launched Enhanced Campaigns, a major change to the way pay per click marketing is managed. The change, as we pointed out back in February, infuriated diligent advertisers like us, who were quick to point out that Enhanced Campaigns would not offer the crucial ability to make mobile bid adjustments at ad group level. […]


By
Corinne

26
February
2013
atom thought
  • Social Media

I’m sure that by now you’ve heard of the Harlem Shake: a meme which has been sweeping the internet, usually a 30 second video starts with one person, often masked, dancing while everyone else in the room pays no attention. When the chorus kicks in (half way through) they all join in, usually wearing crazy […]


By
atom42

11
February
2013
atom thought
  • PPC

Google’s Enhanced Campaigns are being pitched as a way to streamline PPC marketing by targeting multiple devices within the same campaign. But how will the change affect advertisers like us? Well, one major problem we see is the removal of keyword level bids for mobile. Google’s solution – a bid multiplier to be used across […]


By
Jyoti

31
January
2013
atom thought
  • Social Media

Just over a week ago, Facebook released Graph Search to hundreds of millions of English-speaking users in the US. Soon it will make its way to the UK, and later this year it will be available to mobile users. But what is Facebook Graph Search and how can it help Facebook’s users? Facebook Graph Search […]


By
Parker

31
January
2013
atom thought
  • Social Media

For many, today merely marks the end of what seems like the longest, coldest, wettest month ever. But to a significant number, concentration is AWOL and Twitter has gone into meltdown. Why? Because for the millions of football fans across the country, January 31st is, unmistakably, Transfer Deadline Day. In years gone by, football fans’ […]


By
Corinne

24
January
2013
atom thought
  • Social Media

My you’re looking ruggedly handsome / winsomely beautiful today! Did you know that your opinions about that TV show you love are so valuable that we’d like to talk about them on our Facebook page? We also think your latest Tweet was highly amusing and that Instagram you just posted was mind-bendingly awesome. Without being […]


By
Parker

20
November
2012
atom thought
  • Social Media
  • Facebook

So, Mr Romney didn’t win the US presidential election this year, but at least he had a good group of friends to help him get over his very public defeat…or perhaps not. As it so happens, in the three days following Romney’s defeat to Barack Obama, a whopping 50,000+ Facebook “friends” went on to “unlike” […]


By
Ankur

13
November
2012
atom thought
  • SEO
  • PPC

This post looks at two different changes brought in by Google, and asks the question: does Google put the needs of the PPC community above those of SEOs (search engine optimisation professionals)? Google 1 – SEO – 0 In October 2011, Google stopped sharing data with publishers which showed how people searched for and found […]


By
Alexa

18
October
2012
atom thought
  • Yahoo

It’s no secret that Yahoo! needs a clean-up. As a search engine, and an advertising tool the company’s offering needs bringing up to date, and fast. The online world expects big things from Yahoo’s new CEO – Marissa Mayer (who has already made the news by buying everyone at Yahoo! the iPhone 5). And as […]


By
Matt

18
September
2012
News
  • Google
  • SEO
  • Bing

Microsoft’s search engine, Bing, recently came up with a way that people could blind test Bing v Google (It’s since been taken down). Through Bing it on, you could enter a search term, and it would show you a Google and a Bing results page side by side, only without any site templates, advertising or […]