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atom thought
21 Oct 2010
By atom42

Facebook and the future of internet security

With the recent release of Hollywood blockbuster ‘The Social Network’, Facebook has been catapulted even further into the limelight. But being the hottest thing on the web is not all that straightforward and, as Spiderman says, ‘with great power comes great responsibility’. Now Facebook’s popularity is leading to increased scrutiny over how the site treats…

atom thought
29 Sep 2010
By atom42

Twitter – where are we now?

With the advent of New Twitter, or ‘#newtwitter’ as it is referred to on the site by users, I thought it would be interesting to take a look at where Twitter has come from and how it has changed over time. What is New Twitter? New Twitter comprises a change in the Twitter interface which…

atom thought
09 Sep 2010
By Simon

Google, its advertisers, and the end-user 2003 – 2010

The launch of Google Instant has created a mighty online stir with Google users and advertisers alike. Having previously worked for Google, I know the focus has always been on the end user and Google Instant will ultimately benefit Google’s users. However, from an advertiser standpoint many Google customers will be re-thinking how they build, analyse…

atom thought
09 Sep 2010
By Paul

Google Instant & consequences for SEO

The big question that SEOs are asking this week: what effect will Google Instant have on search marketing? As you may have noticed, Google can now predict your search query and offer up potentially relevant sites as you type, a change which could affect the search world in a few different ways… How will Google…

atom thought
10 May 2010
By Kris

Money can’t buy friends? In online marketing it can

As the old saying goes, there are some things that money can’t buy: love, happiness, and until now – friends. uSocial.net aims to change that last one however, selling ‘friends’ to those looking to boost their online marketing profile. According to Leon Hill, CEO of uSocial, $87 can buy you a whole load of friends:…

atom thought
26 Feb 2010
By Andy

Losing weight, being happy and the battle between good and evil

Last night, I was lucky enough to make it to Harvard medicine and sociology professor Nicholas Christakis’ talk about the amazing power of social networks and how they shape our lives. I thought I could offer a brief outline of it, followed by some of the concerns I found myself burdened with after I left….

atom thought
01 Nov 2009
By Ben

How Twitter and Facebook are invading the SERPs

With Twitter seemingly taking over the world (I believe it started by taking control of Stephen Fry’s mind), Facebook now accounting for a quarter of all worldwide page views; and a fifth of all Internet users now sharing status updates, it was only a matter of time before the search engines realised they needed to…

atom thought
25 Aug 2009
By Andy

The Death of Downtime

I am now completely incapable of standing still and doing nothing. In the queue for a coffee in the morning I will be checking Tweetie or Facebook on my iPhone. I do this in spite of two realisations I get every time I open these apps – 1) it’s 7am and no one else is…

atom thought
25 Mar 2009
By Corinne

Big brother is watching you!

The government is now looking into monitoring social networking sites, with a view to using the information gathered to tackle crime gangs and terrorists. Critics are attacking the idea on the basis that tracking the sensitive personal information stored on social networking sites amounts to an infringement of privacy. Liberal Democrat MP Tom Brake said…

atom thought
16 Mar 2009
By Andy

Paid search is no longer enough

PPC Search marketing is a huge, and still growing, area, which grew by almost a third between 2006 and 2008, according to IAB estimates. Almost 60% of all online ad spend is spent in PPC search – with the vast majority paying for smoothies and massage chairs at Google HQ. While PPC search remains one…

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