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atom tips


By
Nick

20
March
2020
atom tips
  • Social Media
  • Instagram
  • Twitter
  • Facebook
  • facebook ads
  • instagram stories
  • pinterest

Social media specialist Nick Munday lists his top five easy-to-use tools to create high quality content.


By
Alwin

27
February
2020
atom thought
  • PPC
  • Google Discovery
  • ads
  • paid search

Here, we explore Google Discovery ads, and how it has been performing for us and our clients. We also suggest what you should look out for if you’re considering using a Discovery campaign, including how to prevent automatic expansion. What are Google discovery ads? Google discovery ads were launched by Google in beta at the […]


By
Alwin

23
January
2020
atom tips
  • Google
  • local campaigns
  • google my business
  • busaba

Google released Local Campaigns in the middle of 2019. While its capabilities for brick-and-mortar locations are exciting, some marketers are hesitant to run this type of campaign because of the lack of control. There are no bid adjustments, no placement, demographic, or device targeting, and even ad scheduling is nowhere to be found. In today’s […]


By
Nick

08
November
2019
atom tips

New social media apps pop up all the time, but only a select few really become a worldwide success. TikTok is quickly gaining popularity and is being tipped to rival the main platforms very soon. Haven’t heard of it? Don’t worry, this summary will bring you up to speed: What is TikTok, and how does […]


By
Nick

21
October
2019
atom tips
  • facebook ads
  • ad breaks

In September 2018 Facebook rolled out a new feature called ‘Ad Breaks’, enabling publishers to monetise their organic video content if they meet certain criteria. This year we’ve successfully used this for one of our clients BoxNation. Here’s some further information into how they work: Learn more about Ad Breaks What are Ad Breaks? Short […]


By
atom42

01
February
2019
atom tips
  • PPC
  • automation
  • reporting
  • smart bid

Now onto the third and final part  of our PPC automation series; reporting and analysing (if you missed parts one and two, you can find them here and here). This is an important step that requires some planning and consideration ahead of your transition in to automated bidding strategies.  Due to automation being a relatively […]


By
atom42

19
November
2018
atom tips
  • PPC
  • automation
  • ad testing

In part 1 of our PPC automation series, we talked about bidding. Here, in part 2, we’re going to cover the different ways in which you can automate the ad creation process (or at least partially) – once more with the goal of giving you more time to focus on work that really matters. Without […]


By
Jamie

14
September
2018
atom tips
  • Google
  • PPC

Levels of automation in paid search are rising fast, and we believe this is a change to be embraced. Automation – when done well – allows for more efficient management and optimisation of paid activity, ultimately freeing up time to focus on more strategic thought and action. In this series, we’re going to look at […]


By
Toni

12
March
2018
atom tips

In this digital age if you’re not optimising your content regularly, you’re not doing digital marketing right. But one thing we *think* many people aren’t doing is creating new, long-life content on your website and taking a step away from the quick and easy content often found on company blogs. Don’t worry, we’re not saying […]


By
Lucy

27
February
2018
atom tips

It’s no secret that link building remains an important function of any SEOs job description, and with a focus put on quality of links by Google, it’s as important as ever to ensure you’re delivering. However it’s easy to over complicate the concept of building your link profile by looking for increasingly more creative, and […]