Now onto the third and final part of our PPC automation series; reporting and analysing (if you missed parts one and two, you can find them here and here). This is an important step that requires some planning and consideration ahead of your transition in to automated bidding strategies. Due to automation being a relatively […]
In part 1 of our PPC automation series, we talked about bidding. Here, in part 2, we’re going to cover the different ways in which you can automate the ad creation process (or at least partially) – once more with the goal of giving you more time to focus on work that really matters. Without […]
Levels of automation in paid search are rising fast, and we believe this is a change to be embraced. Automation – when done well – allows for more efficient management and optimisation of paid activity, ultimately freeing up time to focus on more strategic thought and action. In this series, we’re going to look at […]
In this digital age if you’re not optimising your content regularly, you’re not doing digital marketing right. But one thing we *think* many people aren’t doing is creating new, long-life content on your website and taking a step away from the quick and easy content often found on company blogs. Don’t worry, we’re not saying […]
It’s no secret that link building remains an important function of any SEOs job description, and with a focus put on quality of links by Google, it’s as important as ever to ensure you’re delivering. However it’s easy to over complicate the concept of building your link profile by looking for increasingly more creative, and […]
We take a closer look at what crawl budget is, how it can affect your website, and what you can do to ensure you’re giving your content the best chance of ranking by making best use of your available crawl budget. The below insights and fixes are perhaps not for beginners. But for larger sites […]
Paid search is often a crowded and competitive place. This is to be expected: if a keyword is commercially lucrative, and has a substantial search volume, anyone operating in that space is going to want to bid on it. And, with Google suggesting that you use the target keyword in your ad text – with […]
Data is the lifeblood of atom42; gathering it, studying it, reporting on it and acting on it are all critical parts of our day. But something which had always bothered me was how long the gathering and reporting parts took… We pulled performance data daily for all of our clients, reports from Analytics, Adwords, Bing […]
BrightonSEO is a bit of a unicorn in the conference world. Starting out with humble beginnings in a pub in Brighton, it’s established itself as one of the largest SEO conferences in Europe. Unlike its contemporaries, BrightonSEO allows you to enjoy talks from leading industry minds without the need to re-mortgage the office to cover […]
Content creation is part of every digitally-minded business strategy. It’s vital for your business to offer useful information about your specific products and services. But there are reasons for creating content that’s outside of your industry. Here are five good reasons to create content beyond the scope of your business. 1. You’ll reach a bigger […]
