21st October 2019
In September 2018 Facebook rolled out a new feature called ‘Ad Breaks’, enabling publishers to monetise their organic video content if they meet certain criteria.
This year we’ve successfully used this for one of our clients BoxNation. Here’s some further information into how they work:
Learn more about Ad Breaks
What are Ad Breaks?
Short adverts that you can include in your eligible videos, which have to be at least three minutes long. These ads are automatically placed at natural breaks in your content, or you can choose your own placements.
How do the ads work?
As mentioned, there are two ways an ad break can be inserted into your video:
The ‘automatic placement’ method
Recommended because the Facebook algorithm determines the best placements for ads in your content. This feature can be turned on at the video level – when uploading and enabling ad breaks for a specific video – or chosen as the default feature at Page level. This feature works best when your content is editorially set up to accommodate an ad break.
The ‘choose placement’ method
This allows you to choose exactly where an ad break will go. ‘Try inserting an ad break straight after a cliffhanger to keep the audience on the edge of their seats to keep watching,’ Facebook advise.
If you’re worried about what types of adverts may appear, you can decide which advertisers, or categories of advertisers, you don’t want showing in between your content by creating block lists or using category controls.
How can my page become eligible for Facebook Ad Breaks?
- The Page needs to have a minimum of 10,000 followers.
- In the last 60 days, the Page needs 30,000 1-minute views on videos that are at least three minutes long.
- Partner Monetisation standards must be met.
- Finally, the page should be established in the list of countries supported by Facebook Ad Breaks.
It’s easy to check your Page’s eligibility here: https://www.facebook.com/business/m/join-ad-breaks
Applying Ad Breaks on BoxNation videos
As we have a fairly large Facebook following and occasionally post longer form content, we noticed prompts encouraging BoxNation to sign up for Ad Breaks at the start of the year.
Once your Page has been approved, you must set up a payment account in order to receive earnings. This takes a short while as you have to provide legal details associated with the business, and setup a payout method.
Audiences in ‘Tier 1’ countries like the U.K. and U.S. lead to a higher CPM, which is good news considering this makes up around 57% of the BoxNation audience. Once you’re all set up, monetisation insights can be monitored within Creator Studio, where you can track figures over time and see estimated earnings from each specific video.
Fight highlights make up the top 10 highest earning videos in 2019, as the audience is engaged enough to want to watch the full video, and therefore consume the ads:
So, if video content features regularly in your social strategy, and you’ve got over 10,000 Page followers, then you should definitely consider implementing Ad Breaks as an extra revenue stream!