The right thing at the wrong time is the wrong thing – Timing & Email Marketing
So much time is spent A/B testing titles, content, and imagery for CRMs that often the actual timing of your CRM can be forgotten. Timing however is integral to interactions. Data suggests that there are certain windows of time in which to send an email to achieve the highest open rates to maximise readership and…
The Adwords Quality Score Script – Your Time Saving Guide
‘Big Data’ has been one of the buzzwords of 2014 so far. According to the researchers at St Andrews University, it’s the “storage and analysis of large and complex sets of data using a series of techniques including but not limited to machine learning”. Google has been one of the early adopters and now provides…
PPC ads: when following best practice isn’t best practice
“Include your primary keywords in your headline and ad text”. Google’s guide on improving ad quality reminds us to include keywords in the ad texts (especially in the ad’s headline) to “show people that the ad is directly relevant to their search”. Similarly, number 1 in Bing’s 10 Tips for Writing Successful PPC Ads is…
Google +1s influence rankings & other SEO myths
As Google’s search algorithm becomes more and more sophisticated, pressure is mounting on SEOs to figure out what exactly will make their clients’ websites rank today. Should we be concentrating on links, reviews, mentions, social indicators, content or something else? While there are plenty of interesting studies going on in this space, it’s easy for…
Boost conversions with a better call to action
Online marketing can help bring you high volumes of relevant traffic to your website. But once you’ve led those horses to water, how can you increase the probability that they’re going to drink? Find out where you’re going wrong Conversion optimisation is an exciting part of online marketing, as tinkering with your onsite conversion process…
Top 5 online PR mistakes to avoid at all costs
High quality online PR is becoming increasingly valuable as customers become more internet savvy, spending larger amounts of time and money online. The key to getting your brand message across to a large and receptive audience is in making sure the story you’ve created is genuinely newsworthy, and then letting the right people know about…
How will Facebook Verified affect your brand?
Facebook recently announced the launch of Verified Pages and Profiles. Following in the steps of Twitter & Google+, verified accounts are now denoted by a little blue tick icon on the page and in Facebook’s search results. What’s good about this? If you come home to find a friend request from Justin Beiber, you’ll know…
Top four tips on blog writing for traffic & engagement
If you’ve just started blog writing and you’re looking to gain traffic and engagement, these tried and tested tips will put you strides ahead of your competition. 1. Lists and tips (and lists of tips) are always popular I’ve often wondered if the trend for lists would die out. It’s been so successful with bloggers…
Why you should be more inventive with PPC ad text
This post describes an interesting PPC ad testing idea. But don’t worry, it probably won’t work for you. Even when you work for a PPC marketing agency, often easy to get stuck in the mindset of “best practice” when writing PPC ads. You insert your keywords, craft a killer call to action, spend your character…
Measuring Twitter sentiment the smart way
In the last year, Twitter has become the go to place for information about your consumers and potential consumers. But as a heaving hotchpotch of meaningless hashtags, cat memes and employees-gone-rogue commandeering their brand’s feed, it’s easy to dismiss Twitter at first glance and conclude you can make more meaningful assessments elsewhere. That’s where tools…
