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25 Mar 2013
By Matt C

Facebook Pages Manager: user overview

Facebook recently launched their Pages Manager App on Android (having done so on iOS in May last year). That’s great news for me – a laggard for only having an Android – and enables me to have almost complete control over brand Facebook pages from the palm of my hand. Why we like it It’s a…

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18 Mar 2013
By Ben

A brief guide to email A/B testing

Email can be an excellent way to engage with your consumers and ensure a continuing relationship with them. But it’s important to make sure the content you’re offering is making the best possible impression. Analysing the results of your email send is vital, but A/B testing offers an additional way to ensure continuous improvement in…

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11 Mar 2013
By Corinne

Social media dos and don’ts

Getting to grips with social media can be tough. What should you be saying about your brand, and how should you deal with negative comments? Here are a few social media dos and don’ts we’ve learned along the way… DON’T: Tell people to ‘like’ you Telling people to do something is a sure-fire way to…

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19 Feb 2013
By atom42

HMV, Burger King, who next? Five ways to stop your Twitter feed going toxic

With the HMV and Burger King Twitter feeds hitting the headlines after being very publicly turned against them, many brands are now looking for ways to prevent their own Twitter accounts becoming toxic. Here are five simple ways to prevent your brand’s Twitter feed being misused. 1. Create & maintain a secure password Don’t use…

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10 Aug 2012
By Eleanor

Twinterviews: How To Conduct An Interview On Twitter

Why conduct a Twinterview? Working on the premise that social media starts with giving people things they like, Twinterviews tick every ‘like’ box we could think of. They deliver exclusive information. They are new enough to be exciting as a format in themselves. Unlike normal interviews, they pose challenges to the twinterviewee of brevity (140…

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04 Nov 2011
By Kris

Don’t feed the trolls! How to respond to online reviews

Until recently, an unhappy customer was fairly limited in how loudly they could voice their negative opinion about a company; but since the arrival of popular review sites, it has become increasingly easy for a customer to be heard. A quick glance online can now reveal scores of well-meaning business owners who, in an effort…

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07 Apr 2011
By atom42

10 Top Tips For Getting The Most From Google Analytics

Google Analytics is a free web Analytics product which helps you analyse the activity of users who reach your website. You can find out where they’re coming from, how long they’re staying on your site, what keywords they’re using to get there, whether they’re buying, whether they’re using a smart phone, if they’re returning later,…

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12 Aug 2010
By atom42

A brief guide to antisocial networking

so•cial –adjective 1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club. 2. seeking or enjoying the companionship of others; friendly; sociable; gregarious. 3. of, pertaining to, connected with, or suited to polite or fashionable society: a social event. According to these descriptions of the word ‘social’, on a scale…

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02 Aug 2010
By Aliya

YouTube video optimisation – a six-step guide

As YouTube gains more and more importance in the online world, it is necessary for us digital marketers to take it seriously – especially when it interferes with the natural search results! Research has shown that videos are the most prominent category to be featured in the search engine results pages (SERPS) besides images, news,…

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20 Jul 2010
By Jon C

Be Surprised: The Times Paywall Can Succeed

There’s been much jubilation from certain quarters of the news that The Times paywall is deterring users. The newspaper has been charging customers for its online content since June and is now £1 per day or £2 per week. According to Hitwise, there’s been a 66% decline in traffic and some analysts reckon the site…

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