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News


By
atom42

08
December
2017
News

Earlier this year atom42 celebrated its 10th birthday and with that ten years of being an honest and transparent agency treating client businesses as our own. With questions integral to everything we do, we’ve worked hard to ask and answer smarter questions to ensure we deliver a well-connected acquisition strategy for our clients. During our […]


By
Toni

21
November
2017
News

On Thursday morning, we, a group of 6, sidled into the office with our sleeping bags and warm winter gear in tow – hats, scarves, thermals and a multitude of socks. We truly believed we were prepared for the harsh winter evening we were about to endure as we slept rough to raise money for […]


By
atom42

13
October
2017
News

You may have logged into your AdWords account recently to find that, moving forwards, Google will effectively take some liberties with your AdWords budget, making it possible to spend DOUBLE your daily budget, with this message visible in AdWords accounts: Yep, Google can now increase your daily spend by up to twice it’s set level […]


By
atom42

12
May
2016
News
  • SEO

When did SEO get so trendy? We’d hazard a guess that the audience at April’s BrightonSEO was around 70% hipster. We also thought it was the biggest & best BrightonSEO EVER, & Twitter agreed: What’s more, event organiser Kelvin Newman announced that September’s conference will be held at a bigger venue, the Brighton Centre, after […]


By
atom42

24
November
2014
News

Earlier this month, the Drinkaware team won a UK Search Award for ‘best use of search in the third sector’ for their ground-breaking campaign ‘A Force For Change’. We thought we’d give an overview of the award-winning campaign. About Drinkaware Drinkaware, independent UK alcohol awareness charity, has been a client of atom42 since 2009. All […]


By
Laura

29
September
2014
News

This post is about a talk at this month’s BrightonSEO conference by Kirsty Hulse, called: ‘Earning Links Through Audience Segmentation’. The talk described how we can use audience segmentation to tailor content to specific types of users. Who are your users? As marketers, we want to learn everything we can about our audience. That way […]


By
Jonny

25
September
2014
News
  • Google

On a sunny, mid-September day in 2014, four atoms descended on Brighton for the annual BrightonSEO conference. Leaving the conference’s exhibitor stands depleted of t-shirts, pens and mugs wasn’t our only success that day; we learned new things, too! Over the next couple of weeks, we’ll share our top highlights from BrightonSEO 2014. Left to […]


By
Jyoti

10
October
2013
News

With over 435 million active users, Gmail is the primary email account for many users worldwide and unless you were busy saving the world, you will have noticed that the new Gmail inbox categorises your emails into three tabs: Primary, Social and Promotions. There’s also the option to have two additional tabs: Updates and Forums. […]


By
Corinne

14
August
2013
News
  • Google

Things are changing in the world of content marketing. In a recent Hangout with Search Engine Land’s Barry Schwartz, Google’s John Mueller told webmasters to steer clear of ‘followed’ links on press releases, after a change in Google’s guidelines. Soon afterwards, press release distribution service PRWeb announced they had added the nofollow tag to all […]


By
Corinne

23
May
2013
News
  • Google
  • SEO

Have you checked your rankings recently? If not, you may have a pleasant surprise (or a nasty shock) coming your way, following the deployment of ‘Penguin 2.0’, Penguin’s smarter, more agile younger brother. As announced by Search Engine Watch, and Matt Cutts himself, the new generation of Penguin was rolled out on Wednesday. But the […]