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News
10 Oct 2013
By Jyoti

Gmail’s new inbox – a nail in the coffin for email marketing?

With over 435 million active users, Gmail is the primary email account for many users worldwide and unless you were busy saving the world, you will have noticed that the new Gmail inbox categorises your emails into three tabs: Primary, Social and Promotions. There’s also the option to have two additional tabs: Updates and Forums….

News
14 Aug 2013
By Corinne

Google recommends nofollowing links on press releases, widgets and infographics

Things are changing in the world of content marketing. In a recent Hangout with Search Engine Land’s Barry Schwartz, Google’s John Mueller told webmasters to steer clear of ‘followed’ links on press releases, after a change in Google’s guidelines. Soon afterwards, press release distribution service PRWeb announced they had added the nofollow tag to all…

News
23 May 2013
By Corinne

Penguin 2.0: what does it mean for webmasters?

Have you checked your rankings recently? If not, you may have a pleasant surprise (or a nasty shock) coming your way, following the deployment of ‘Penguin 2.0’, Penguin’s smarter, more agile younger brother. As announced by Search Engine Watch, and Matt Cutts himself, the new generation of Penguin was rolled out on Wednesday. But the…

News
01 May 2013
By Corinne

Instagram Act: Will your photos be free for the taking?

The ‘Instagram Act’ could see private photos from sites like Instagram being taken and used for commercial purposes. Following the Enterprise and Regulatory Reform Act receiving Royal Assent to become a law last week, UK photography rights have become the focus of worldwide attention. The change to the law means that ‘orphan works’, or photos…

News
02 Apr 2013
By Kate Parker

Facebook: Like. Share. Comment… Reply?

Facebook recently announced that they’re rolling out a new feature: ‘reply’. Sitting alongside ‘like’, ‘comment’ and ‘share’, ‘reply’ aims to make it easier to navigate through conversation threads, and respond to the comment the user is addressing, directly beneath that comment: The social giants will also be prioritising comments based on their engagement, so that…

News
18 Sep 2012
By Matt

Will “Bing It On” lead people to rethink their choice of search engine?

Microsoft’s search engine, Bing, recently came up with a way that people could blind test Bing v Google (It’s since been taken down). Through Bing it on, you could enter a search term, and it would show you a Google and a Bing results page side by side, only without any site templates, advertising or…

News
09 Nov 2011
By Stacy

Google launches Call Metrics

Here at atom42, we are great believers in tracking everything we do – it’s why we love the online space. So, you can imagine the excitement we felt last week when Google announced they were launching their call metrics feature in the UK, allowing advertisers to track phone calls from their PPC ads, and report…

News
11 Mar 2011
By Kris

Controlling the online world

News came from Britain’s police inspection body last week that police forces must adapt to protestors who use Twitter and Facebook to organise demonstrations at short notice. The report came a week after the Egyptian government chose to shut down the internet for 7 days in a bid to prevent protesters from organising themselves on…

News
14 Oct 2010
By Corinne

“Don’t be evil, just creepy”

Google CEO Eric Schmidt has given us a spectacularly eerie insight into Google’s policy on creepiness: ‘Google policy is to get right up to the creepy line and not cross it.’ Schmidt, who has a history of making surprising remarks about the company, made the statement during a discussion about the possibility of installing Google…

News
18 Aug 2010
By atom42

The Times paywall – too soon to call?

As many articles commenting on The Times paywall strategy have emphasised, there’s still a lot of mystery surrounding it. No one quite knows yet if it’s been successful or not, and I’m sure even Mr Murdoch himself won’t have come to any strong conclusions. As our journalist contributor Jon noted, Mr Murdoch has deep pockets,…

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