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atom42 Digital Marketing Blog

Latest news, thought leadership and digital marketing advice


By
Paul

03
November
2017
atom thought

“That’s why I love agencies…”, said the Head of Digital of a large, well-known online brand. “I don’t have to worry about sickness or holidays, hiring and firing; they just take care of all that for me.” This is just one of many rationales I’ve heard for making the agency versus in-house decision. It’s a […]


By
Jamie

01
November
2017
atom thought

Google launched their ‘Smart Bidding’ technology a little over a year ago now – one which applies deep machine learning to automate bids during each and every auction, whilst taking into account a wide range of signals to set the optimal bid for that particular search, at that particular time. Now, it should be said […]


By
Stacy

27
October
2017
atom thought

Over the last year, I have spent almost 100% of my time receiving and responding to brands who need a new digital agency. My experiences have varied wildly, and I decided it’s now time to share the mistakes I believe brands make which make finding the most suitable agency very difficult. Not giving a clear […]


By
Brogan

24
October
2017
atom thought

If we ask you to think of a well known brand and logo, it’s likely your thoughts will drift towards the large and well known; Coca Cola and their vibrant red or Nike and their iconic “tick”. It’s this immediacy that every brand aspires to have, to be recognisable, to create their own unique logo […]


By
Bex

17
October
2017
#atomlife

London had always been a pipe dream for me, with the soaring cost of renting a property and everyday amenities becoming a looming financial boogieman that made relocating more than a little terrifying. Nonetheless, in what is a very uncharacteristic move for me, I decided to fly by the seat of my pants and give […]


By
atom42

13
October
2017
News

You may have logged into your AdWords account recently to find that, moving forwards, Google will effectively take some liberties with your AdWords budget, making it possible to spend DOUBLE your daily budget, with this message visible in AdWords accounts: Yep, Google can now increase your daily spend by up to twice it’s set level […]


By
Kate

29
September
2017
atom tips

Data is the lifeblood of atom42; gathering it, studying it, reporting on it and acting on it are all critical parts of our day. But something which had always bothered me was how long the gathering and reporting parts took… We pulled performance data daily for all of our clients, reports from Analytics, Adwords, Bing […]


By
Joshua

13
September
2017
atom tips

BrightonSEO is a bit of a unicorn in the conference world. Starting out with humble beginnings in a pub in Brighton, it’s established itself as one of the largest SEO conferences in Europe. Unlike its contemporaries, BrightonSEO allows you to enjoy talks from leading industry minds without the need to re-mortgage the office to cover […]


By
Corinne

01
August
2017
atom tips

Content creation is part of every digitally-minded business strategy. It’s vital for your business to offer useful information about your specific products and services. But there are reasons for creating content that’s outside of your industry. Here are five good reasons to create content beyond the scope of your business. 1. You’ll reach a bigger […]


By
Josh

26
June
2017
atom tips

We like to keep a close eye on any research related to ranking factors, and SEMRush’s ranking factors report has given us plenty to chew over since its release last week. To create their report, SEMRush has combined close to 600,000+ keywords in the top 100 positions and split them by both the keyword volume […]