It’s no secret that link building remains an important function of any SEOs job description, and with a focus put on quality of links by Google, it’s as important as ever to ensure you’re delivering. However it’s easy to over complicate the concept of building your link profile by looking for increasingly more creative, and […]
We take a closer look at what crawl budget is, how it can affect your website, and what you can do to ensure you’re giving your content the best chance of ranking by making best use of your available crawl budget. The below insights and fixes are perhaps not for beginners. But for larger sites […]
The data is undeniable: voice search is becoming more popular, with mass adoption of ‘home assistants’ continuing to increase through 2017. Below we explore how the trend for voice search looks moving into 2018 and beyond, how voice search impacts the way people search and what you can do to ensure you’re well placed to […]
Earlier this year atom42 celebrated its 10th birthday and with that ten years of being an honest and transparent agency treating client businesses as our own. With questions integral to everything we do, we’ve worked hard to ask and answer smarter questions to ensure we deliver a well-connected acquisition strategy for our clients. During our […]
On Thursday morning, we, a group of 6, sidled into the office with our sleeping bags and warm winter gear in tow – hats, scarves, thermals and a multitude of socks. We truly believed we were prepared for the harsh winter evening we were about to endure as we slept rough to raise money for […]
Paid search is often a crowded and competitive place. This is to be expected: if a keyword is commercially lucrative, and has a substantial search volume, anyone operating in that space is going to want to bid on it. And, with Google suggesting that you use the target keyword in your ad text – with […]
“That’s why I love agencies…”, said the Head of Digital of a large, well-known online brand. “I don’t have to worry about sickness or holidays, hiring and firing; they just take care of all that for me.” This is just one of many rationales I’ve heard for making the agency versus in-house decision. It’s a […]
Google launched their ‘Smart Bidding’ technology a little over a year ago now – one which applies deep machine learning to automate bids during each and every auction, whilst taking into account a wide range of signals to set the optimal bid for that particular search, at that particular time. Now, it should be said […]
Over the last year, I have spent almost 100% of my time receiving and responding to brands who need a new digital agency. My experiences have varied wildly, and I decided it’s now time to share the mistakes I believe brands make which make finding the most suitable agency very difficult. Not giving a clear […]
If we ask you to think of a well known brand and logo, it’s likely your thoughts will drift towards the large and well known; Coca Cola and their vibrant red or Nike and their iconic “tick”. It’s this immediacy that every brand aspires to have, to be recognisable, to create their own unique logo […]
