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atom42 Digital Marketing Blog

Latest news, thought leadership and digital marketing advice

News
03 Apr 2020
By Marcus

How the UK is searching online for Coronavirus

Coronavirus is impacting us all; and with this, user behaviour changes as everyone is desperately searching for answers and information online during a very uncertain time. We had a look at search data to see how much information people in the UK want to know and what questions they are asking… Comparing searches for historical…

atom tips
20 Mar 2020
By Nick

5 Must-Have Social Media Marketing Tools

Social media specialist Nick Munday lists his top five easy-to-use tools to create high quality content.

News
05 Mar 2020
By Nick

Social media updates – What happened in February 2020

Social media specialist Nick Munday rounds-up the latest news from Facebook, Instagram, Twitter, LinkedIn and Snapchat.

atom thought
02 Mar 2020
By Kris

Google’s interpretation of nofollow tags has changed

When nofollow tags were introduced by Google in 2005, they were a way to instruct Google not to count any link marked with nofollow as a ranking signal to the search algorithm – and also as a signal to Googlebot not to crawl or index any URL marked with nofollow. However, last year, Google published…

atom thought
27 Feb 2020
By Alwin

What you should know about Google Discovery ads

Here, we explore Google Discovery ads, and how it has been performing for us and our clients. We also suggest what you should look out for if you’re considering using a Discovery campaign, including how to prevent automatic expansion. What are Google discovery ads? Google discovery ads were launched by Google in beta at the…

News
05 Feb 2020
By Nick

Social media updates – What happened in January 2020

Digital marketing specialist Nick Munday rounds-up the latest social media news from Facebook, Twitter, Instagram and TikTok.

atom tips
23 Jan 2020
By Alwin

How to optimise Google Local Campaigns for your business

Google released Local Campaigns in the middle of 2019. While its capabilities for brick-and-mortar locations are exciting, some marketers are hesitant to run this type of campaign because of the lack of control. There are no bid adjustments, no placement, demographic, or device targeting, and even ad scheduling is nowhere to be found. In today’s…

#atomlife
12 Dec 2019
By Lizzy

Atom42 go from marketing to marathons

Here at atom, we love taking on the odd challenge or two. We’re encouraged to push ourselves to the next level, learn new skills and be willing to take a step outside of our comfort zone once in a while. However, I never really knew how large of a step I’d ever take out of…

News
10 Dec 2019
By Nick

Social media updates – What happened in November 2019

Read the latest round-up of social media updates from our specialist, Nick. Instagram updates November 2019 Instagram announce global expansion of hidden like counts test After Instagram revealed that they had “positive” feedback from early tests in countries like Australia, Brazil, Japan and Ireland, the experiment to hide like counts has been broadened to all…

atom tips
08 Nov 2019
By Nick

A marketing guide to TikTok

New social media apps pop up all the time, but only a select few really become a worldwide success. TikTok is quickly gaining popularity and is being tipped to rival the main platforms very soon. Haven’t heard of it? Don’t worry, this summary will bring you up to speed: What is TikTok, and how does…

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