Paid search is often a crowded and competitive place. This is to be expected: if a keyword is commercially lucrative, and has a substantial search volume, anyone operating in that space is going to want to bid on it. And, with Google suggesting that you use the target keyword in your ad text – with […]
“That’s why I love agencies…”, said the Head of Digital of a large, well-known online brand. “I don’t have to worry about sickness or holidays, hiring and firing; they just take care of all that for me.” This is just one of many rationales I’ve heard for making the agency versus in-house decision. It’s a […]
Google launched their ‘Smart Bidding’ technology a little over a year ago now – one which applies deep machine learning to automate bids during each and every auction, whilst taking into account a wide range of signals to set the optimal bid for that particular search, at that particular time. Now, it should be said […]
Over the last year, I have spent almost 100% of my time receiving and responding to brands who need a new digital agency. My experiences have varied wildly, and I decided it’s now time to share the mistakes I believe brands make which make finding the most suitable agency very difficult. Not giving a clear […]
If we ask you to think of a well known brand and logo, it’s likely your thoughts will drift towards the large and well known; Coca Cola and their vibrant red or Nike and their iconic “tick”. It’s this immediacy that every brand aspires to have, to be recognisable, to create their own unique logo […]
London had always been a pipe dream for me, with the soaring cost of renting a property and everyday amenities becoming a looming financial boogieman that made relocating more than a little terrifying. Nonetheless, in what is a very uncharacteristic move for me, I decided to fly by the seat of my pants and give […]
You may have logged into your AdWords account recently to find that, moving forwards, Google will effectively take some liberties with your AdWords budget, making it possible to spend DOUBLE your daily budget, with this message visible in AdWords accounts: Yep, Google can now increase your daily spend by up to twice it’s set level […]
Data is the lifeblood of atom42; gathering it, studying it, reporting on it and acting on it are all critical parts of our day. But something which had always bothered me was how long the gathering and reporting parts took… We pulled performance data daily for all of our clients, reports from Analytics, Adwords, Bing […]
BrightonSEO is a bit of a unicorn in the conference world. Starting out with humble beginnings in a pub in Brighton, it’s established itself as one of the largest SEO conferences in Europe. Unlike its contemporaries, BrightonSEO allows you to enjoy talks from leading industry minds without the need to re-mortgage the office to cover […]
Content creation is part of every digitally-minded business strategy. It’s vital for your business to offer useful information about your specific products and services. But there are reasons for creating content that’s outside of your industry. Here are five good reasons to create content beyond the scope of your business. 1. You’ll reach a bigger […]
