London had always been a pipe dream for me, with the soaring cost of renting a property and everyday amenities becoming a looming financial boogieman that made relocating more than a little terrifying. Nonetheless, in what is a very uncharacteristic move for me, I decided to fly by the seat of my pants and give […]
You may have logged into your AdWords account recently to find that, moving forwards, Google will effectively take some liberties with your AdWords budget, making it possible to spend DOUBLE your daily budget, with this message visible in AdWords accounts: Yep, Google can now increase your daily spend by up to twice it’s set level […]
Data is the lifeblood of atom42; gathering it, studying it, reporting on it and acting on it are all critical parts of our day. But something which had always bothered me was how long the gathering and reporting parts took… We pulled performance data daily for all of our clients, reports from Analytics, Adwords, Bing […]
BrightonSEO is a bit of a unicorn in the conference world. Starting out with humble beginnings in a pub in Brighton, it’s established itself as one of the largest SEO conferences in Europe. Unlike its contemporaries, BrightonSEO allows you to enjoy talks from leading industry minds without the need to re-mortgage the office to cover […]
Content creation is part of every digitally-minded business strategy. It’s vital for your business to offer useful information about your specific products and services. But there are reasons for creating content that’s outside of your industry. Here are five good reasons to create content beyond the scope of your business. 1. You’ll reach a bigger […]
We like to keep a close eye on any research related to ranking factors, and SEMRush’s ranking factors report has given us plenty to chew over since its release last week. To create their report, SEMRush has combined close to 600,000+ keywords in the top 100 positions and split them by both the keyword volume […]
It’s painful to see an important ranking drop, at the best of times. It’s worse when you learn the drop was avoidable. Whether the client changed a tag last week and didn’t tell you or your internal team pushed an unexpected update, no matter what size your team, it can be easy for content updates […]
I was recently asked for some advice from an SME owner on what works and what doesn’t with different online marketing channels. I thought I would share the advice I gave for any of you considering which online advertising channels to use for your own SME. It’s easy for SMEs to spend thousands on online […]
Designing digital PR campaigns that gain both online exposure and high value, relevant links is tricky. We’ve worked on all kinds of digital PR campaigns, and we’ve learned how to avoid the many pitfalls that even highly experienced companies can stumble over. If your last digital PR campaign left tumbleweed bouncing across your screen, it […]
We’ve been writing technical SEO audits for clients for many years, and though the industry changes extremely quickly, one aspect of technical SEO has remained the same for many years: the untechnical side of technical SEO. Improving a site’s technical SEO is often more about understanding people, processes and organisations, than it is about understanding […]
