A marketing guide to TikTok
New social media apps pop up all the time, but only a select few really become a worldwide success. TikTok is quickly gaining popularity and is being tipped to rival the main platforms very soon. Haven’t heard of it? Don’t worry, this summary will bring you up to speed: What is TikTok, and how does…
Social media updates – What happened in October 2019
Our Social Media Specialist Nick rounds up the latest news and suggested reading from the world of social media. Instagram have been busy over the past month, launching a new messaging app “for close friends” named ‘Threads‘, creating a new ‘Restrict‘ mode to limit bullying and removing the ‘Following‘ tab in the Activity feed. Instagram…
World Food Day 2019: atom42 edition
You may or may not know that it was World Food Day last week – a day for feasting that we have readily gobbled up every year for the past 6 years! Every year, we celebrate World Food Day because we love a good excuse to: Explore foods that are significant to our colleagues Eat…
Earn money from your videos with Facebook Ad Breaks
In September 2018, Facebook rolled out a new feature called ‘Ad Breaks’, enabling publishers to monetise their organic video content if they meet certain criteria. This year we’ve successfully used this for one of our clients BoxNation. Here’s some further information into how they work: Learn more about Ad Breaks What are Ad Breaks? Short…
Social media updates – what happened in September 2019?
Each month, atom42’s resident Social Media Specialist, Nick Munday, will be rounding up the most noteworthy and interesting changes from the world of social media, and providing some food for thought with suggested reading. Facebook updates September 2019 Facebook publish guide to ‘Build a Strong Brand’ This looks at key branding elements and modern data-gathering…
Google Ranking Factors 2019: SEOs have their say
When it comes to SEO, there are thousands of search experts the world over accustomed to sticking their finger in the air to see which way the Google algorithm wind will blow that week. With continual updates and some pretty monumental changes over the course of 2019, accumulating those thoughts to figure out exactly what…
Atom42 Go Hiking: A Timeline
As an online marketing agency, we’re no strangers to throwing ourselves in at the deep end, given how quickly the digital space moves. Last week, a group of 19 atoms went one step further and took on a challenge that well over half of us would never have even contemplated before; tackling the infamous Yorkshire…
PPC automation series: part 3 – Reporting and analysing your automated campaigns
Now onto the third and final part of our PPC automation series; reporting and analysing (if you missed parts one and two, you can find them here and here). This is an important step that requires some planning and consideration ahead of your transition in to automated bidding strategies. Due to automation being a relatively…
Facebook faltering? A look back at 2018 on the social network
After coming under intense scrutiny for the way it handles user data, the issue of fake news, and further revelations about political ad-targeting before the 2016 U.S. elections, Facebook’s reputation took a hit in 2018. Their stock price has also fallen, and some shareholders called for Mark Zuckerberg to resign as chairman. Despite Zuckerberg committing…
How we used AMP to double conversion rate
Google are pretty transparent on their feelings towards site speed. Faster is better. They even back it up with a pretty scary stat 53% of users will leave a page if it hasn’t loaded within 3 seconds. What’s clear here, is that site speed isn’t an SEO thing, it’s a user thing, and increasing your…
