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atom42 Digital Marketing Blog

Latest news, thought leadership and digital marketing advice

News
05 Nov 2019
By Nick

Social media updates – What happened in October 2019

Our Social Media Specialist Nick rounds up the latest news and suggested reading from the world of social media. Instagram have been busy over the past month, launching a new messaging app “for close friends” named ‘Threads‘, creating a new ‘Restrict‘ mode to limit bullying and removing the ‘Following‘ tab in the Activity feed. Instagram…

#atomlife
25 Oct 2019
By Bexy

World Food Day 2019: atom42 edition

You may or may not know that it was World Food Day last week – a day for feasting that we have readily gobbled up every year for the past 6 years! Every year, we celebrate World Food Day because we love a good excuse to:  Explore foods that are significant to our colleagues Eat…

atom tips
21 Oct 2019
By Nick

Earn money from your videos with Facebook Ad Breaks

In September 2018 Facebook rolled out a new feature called ‘Ad Breaks’, enabling publishers to monetise their organic video content if they meet certain criteria. This year we’ve successfully used this for one of our clients BoxNation. Here’s some further information into how they work: Learn more about Ad Breaks What are Ad Breaks? Short…

News
02 Oct 2019
By atom42

Social media updates – what happened in September 2019?

Each month, atom42’s resident Social Media Specialist, Nick Munday, will be rounding up the most noteworthy and interesting changes from the world of social media, and providing some food for thought with suggested reading. Facebook updates September 2019 Facebook publish guide to ‘Build a Strong Brand’ This looks at key branding elements and modern data-gathering…

News
06 Sep 2019
By atom42

Google Ranking Factors 2019: SEOs have their say

When it comes to SEO, there are thousands of search experts the world over accustomed to sticking their finger in the air to see which way the Google algorithm wind will blow that week. With continual updates and some pretty monumental changes over the course of 2019, accumulating those thoughts to figure out exactly what…

#atomlife
02 Aug 2019
By atom42

Atom42 Go Hiking: A Timeline

As an online marketing agency, we’re no strangers to throwing ourselves in at the deep end, given how quickly the digital space moves. Last week, a group of 19 atoms went one step further and took on a challenge that well over half of us would never have even contemplated before; tackling the infamous Yorkshire…

atom tips
01 Feb 2019
By atom42

PPC automation series: part 3 – Reporting and analysing your automated campaigns´╗┐

Now onto the third and final part  of our PPC automation series; reporting and analysing (if you missed parts one and two, you can find them here and here). This is an important step that requires some planning and consideration ahead of your transition in to automated bidding strategies.  Due to automation being a relatively…

atom thought
02 Jan 2019
By Nick

Facebook faltering? A look back at 2018 on the social network

After coming under intense scrutiny for the way it handles user data, the issue of fake news, and further revelations about political ad-targeting before the 2016 U.S. elections, Facebook’s reputation took a hit in 2018. Their stock price has also fallen, and some shareholders called for Mark Zuckerberg to resign as chairman. Despite Zuckerberg committing…

atom thought
22 Nov 2018
By Rich

How we used AMP to double conversion rate

Google are pretty transparent on their feelings towards site speed. Faster is better. They even back it up with a pretty scary stat 53% of users will leave a page if it hasn’t loaded within 3 seconds. What’s clear here, is that site speed isn’t an SEO thing, it’s a user thing, and increasing your…

atom tips
19 Nov 2018
By atom42

PPC automation series: part 2 – Ad writing & testing

In part 1 of our PPC automation series, we talked about bidding. Here, in part 2, we’re going to cover the different ways in which you can automate the ad creation process (or at least partially) – once more with the goal of giving you more time to focus on work that really matters. Without…

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