In part 1 of our PPC automation series, we talked about bidding. Here, in part 2, we’re going to cover the different ways in which you can automate the ad creation process (or at least partially) – once more with the goal of giving you more time to focus on work that really matters. Without […]
In this edition of Industry watch, we’re focusing the spotlight on ASOS. Yes, this is another website redesign gone wrong story. The shocking twist – somehow even the biggest online businesses out there struggle to get this right. Dislike Your New Look! – Yours Sincerely, Googlebot In December 2017 ASOS changed the look of their […]
Levels of automation in paid search are rising fast, and we believe this is a change to be embraced. Automation – when done well – allows for more efficient management and optimisation of paid activity, ultimately freeing up time to focus on more strategic thought and action. In this series, we’re going to look at […]
In this digital age if you’re not optimising your content regularly, you’re not doing digital marketing right. But one thing we *think* many people aren’t doing is creating new, long-life content on your website and taking a step away from the quick and easy content often found on company blogs. Don’t worry, we’re not saying […]
It’s no secret that link building remains an important function of any SEOs job description, and with a focus put on quality of links by Google, it’s as important as ever to ensure you’re delivering. However it’s easy to over complicate the concept of building your link profile by looking for increasingly more creative, and […]
We take a closer look at what crawl budget is, how it can affect your website, and what you can do to ensure you’re giving your content the best chance of ranking by making best use of your available crawl budget. The below insights and fixes are perhaps not for beginners. But for larger sites […]
The data is undeniable: voice search is becoming more popular, with mass adoption of ‘home assistants’ continuing to increase through 2017. Below we explore how the trend for voice search looks moving into 2018 and beyond, how voice search impacts the way people search and what you can do to ensure you’re well placed to […]
Earlier this year atom42 celebrated its 10th birthday and with that ten years of being an honest and transparent agency treating client businesses as our own. With questions integral to everything we do, we’ve worked hard to ask and answer smarter questions to ensure we deliver a well-connected acquisition strategy for our clients. During our […]
On Thursday morning, we, a group of 6, sidled into the office with our sleeping bags and warm winter gear in tow – hats, scarves, thermals and a multitude of socks. We truly believed we were prepared for the harsh winter evening we were about to endure as we slept rough to raise money for […]
Paid search is often a crowded and competitive place. This is to be expected: if a keyword is commercially lucrative, and has a substantial search volume, anyone operating in that space is going to want to bid on it. And, with Google suggesting that you use the target keyword in your ad text – with […]
