atom42 Blog: AMP

Latest news, thought leadership and digital marketing advice

atom thought
22 Nov 2018
By Rich

How we used AMP to double conversion rate

Google are pretty transparent on their feelings towards site speed. Faster is better. They even back it up with a pretty scary stat 53% of users will leave a page if it hasn’t loaded within 3 seconds. What’s clear here, is that site speed isn’t an SEO thing, it’s a user thing, and increasing your…

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