atom42 Blog: automation

Latest news, thought leadership and digital marketing advice

atom tips
01 Feb 2019
By atom42

PPC automation series: part 3 – Reporting and analysing your automated campaigns

Now onto the third and final part  of our PPC automation series; reporting and analysing (if you missed parts one and two, you can find them here and here). This is an important step that requires some planning and consideration ahead of your transition in to automated bidding strategies.  Due to automation being a relatively…

atom42 Digital Marketing Blog
19 Nov 2018
By atom42

PPC automation series: part 2 – Ad writing & testing

In part 1 of our PPC automation series, we talked about bidding. Here, in part 2, we’re going to cover the different ways in which you can automate the ad creation process (or at least partially) – once more with the goal of giving you more time to focus on work that really matters. Without…

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